Mish Live Christmas Mannequin Challenge Celebrates Body Diversity
Independent lingerie boutique, Mish, celebrated positive body diversity with their live window display on Friday, December 9, 2016.
When the town of Wadebridge in Cornwall hosted their annual evening of festive late night shopping, Mish and her team decided to draw in the crowds with a live mannequin challenge in their very own shop window.
“We’ve all got different body shapes and sizes and it’s very important to us here at Mish that we celebrate and share this! We believe that every woman has the right to beautiful and stylish lingerie that makes them feel good about themselves, and what better way to demonstrate that than becoming mannequins in our own window display!” said Michele Poynter, Managing Director and Founder, Mish.
With dress sizes ranging from a size 8-18, the girls at Mish showcased not only their diverse body types but also their diverse range of lingerie including nightwear and maternity as worn by team member Tamsin who is currently full term with her pregnancy.
Their mannequin challenge took advantage of Facebook’s new live video service and then shared across their social media platforms was welcomed with great response.
“We were all quite comfortable doing it! Yes it’s a little nerve-wracking having an audience outside the window, but at the end of the day, we’re confident with our bodies and that’s what is most important.” said Michele.