Mod by Parfait Introduces SS19 Collection
Mod by Parfait’s SS19 collection feels like the first day of spring— fresh, simple and romantic.
The trendy sister brand to Parfait, MOD by Parfait has focused on serving its millennial customer base with fashion-forward looks, whimsical silhouettes and an expansive size range; A-F Cups, 32-42 band sizes, and XS-3XL bottoms.
We caught up with Mod by Parfait’s design team to get a peek behind the scenes of their upcoming collection.
One of the major inspirations for the brand is the beauty of the countryside. “Delicate, rustic textures and warm floral decorations bring a summery, country-side feel to soft everyday bra sets and sophisticated lingerie,” says the design team.
The beautiful floral print Charm collection exemplifies this easy, nature-inspired look. Available in a Molded Balconette, Bikini and Underwire Babydoll, this adorable collection comes in two colorways: spring print/petal lace and garden print/white lace.
Slip into Serene, the perfect collection for the summer bride or hopeless romantic. The Serene line was designed with a ‘festival boho-chic’ bride in mind. It features lace that is soft with a flat texture for a no-show effect and is combined with a touch of stretch satin to highlight the structure of each piece while providing a luxurious feel to it.
Designers call out the Serene’s Babydoll (A1568) as the perfect item to wear under most wedding gowns because it offers the support of a bra and allows your gown to fall smoothly and move naturally without constriction. The romantic drop-shoulder flutter lace sleeves are actually built in detachable straps. So, you can choose to show them or remove them if your dress is strapless. This Serene babydoll comes with a complimentary thong, as a set. Serene is available in black, sea and ivory and comes in several different style options, including a wireless triangle bra option.
For the flirtatious free-spirit, there is Mod by Parfait’s Evoke Collection. This fashionable four-piece collection is offered in blush/purple or bridal-ready ivory/petal. Available in a Padded High-Neck Bra, matching Bikini Panty, wire-free Bodysuit and wire-free bralette, Evoke is the favorite style of Mod by Parfait’s Social Media and Marketing Coordinator, Jesslynn Marquez. She explains, “Every woman who tried it on, for photo shootings, for exhibitions, for fairs, looked undoubtedly gorgeous with the padded high-neck bra on”.
Summer is the season of t-shirts, tanks and low-cut tops. Sleek Deco upgrades your lingerie wardrobe staples for summer with fabulous design accents. Their wire-free strapless, hipster panty, Y-back front closure bra and Brazilian thong are the bold basics you need to get through this steamy season. Deco is available in black, bare and shell pink.
Nouveau is your new best friend for summer! This collection available in euro nude and black comes with a classic strapless bra, hipster panty, racerback padded bra and Brazilian thong.
The innovative Amour collection also returns for this season, unveiling its five-piece collection in enchanting dazzling blue. The star of the group is an all-over lace Cross Plunge Padded Bra, featuring exposed criss-cross panels that extend under the bust and wrap around the rib cage to the back. This tempting Cross Plunge Padded Bra style is also available in black and aubergine. Amour offers an unlined wire-bra, bikini, body-suit and plunge padded bra in several key shades for summer.
Whether you’re looking for something breathable and chic or darling and romantic, Mod by Parfait has many options to tempt shoppers of all sizes and ages for this season. SS19 marks Mod by Parfait’s second year and this sister brand has continued to grow and build its reputation as an affordable, fashion-forward and size-inclusive lingerie brand in the US and across the globe.