MOD by Parfait: the New Budget Friendly Diffusion Brand from Parfait

MOD by Parfait Butterfly Unlined Wire Bra and Bikini Butterfly Print Black

“Parfait has been a mainstay in the lingerie market for years now, and I have a feeling that MOD is going to follow in it’s footsteps.”

Have you heard of MOD by Parfait? This new brand by Parfait has made a name for itself within the lingerie industry with pretty budget-friendly lingerie that won’t break the bank and by offering an expansive size range of A – F cup, 32 – 42 bands and XS – 3XL bottoms.

While Mod by Parfait features the same high quality fabrics and designs found within Parfait’s core collections, this new diffusion brand caters to a younger crowd and offers a more youthful look.

Just what do they offer? An energetic and beautiful collection of full-bust and core sized bras, matching bottoms and a full line of swimwear which includes both one-piece suits and bikinis that are suitable for full busts as well as core.

Just like the original Parfait lines, MOD keeps things cute but simple. You’ll find nothing but affordable yet truly lovely bra and panty sets that can be worn at the workplace, for a fun night out, or lounging around at home.

Parfait’s designs are always consistent, and it looks as though the new MOD brand will be no different. Choose from sleek basics to on trend silhouettes to fun and colorful prints.

We're loving the basics blooming next spring! | "Modern" Collection

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For SS18, the MOD by Parfait collection is infused with fresh and youthful prints, colors, and shapes. The lingerie line includes the padded Modern bra, which is a pretty sleek basic in beige or black, with a checkerboard detail at the gore and center front panel of the matching panties.

The Sweetheart bra and panty set adds a pop of color to your wardrobe! The set is available in a soft bubblegum pink with gray trim, a simple white colorway, and a black and pink trim option. It’s a modern uptake on the basic padded bra.

MOD by Parfait Sweetheart Padded Bra and Hipster

The Deco design is on trend with scrappy details. Choose from the scrappy neckline, or wire free design which features a cross-cross scrappy detailing at the center of the bralette.

Butterfly is one of the most colorful sets of the bunch, featuring a padded plunge bra with a soft mesh colorful print with soft butterfly patterns all over the material. Far from garish, MOD keeps it’s cool with this set that is both cute and fun.

Perfectly Crafted Swimwear

MOD by Parfait Tattoo Padded Balconette Longline Bra and Hipster Clematis Blue Champagne

The standout of this collection has to be the Tattoo set, which features a unique peach and cobalt blue color way in a longline bra with floral embroidery over the cups. Sizes are available in 32-42 bands and most bras are available in a A-F cup, making this also an ideal bra option for plus-sizes. Matching bottoms are available in XS-XXXL sizing. Proving that this brand is catering to all, from core to full bust to plus-sized customers. This impressive size range makes it a stand out in the affordable lingerie category!

MOD by Parfait Flair One Piece Swimsuit in Tropical Print

MOD by Parfait Flair One Piece Swimsuit

The MOD Swimwear collection for SS18 features a one piece swimsuit, one in a basic black, another in a pastel tropical floral print. Both feature a shallow plunging neckline, and is available in XS-XL sizing.

Looking towards AW18

MOD by Parfait Allure Bodysuit in Dazzling Blue

With AW18, we have even more interesting designs and prints as the brand seems to be finding it’s aesthetic and has created more variety in their second season.

Allure features a shimmery shoulder bra with lovely embellishment at the neckline, and even offers the style in their swimwear collection for AW18 as well, offering the same sparkling style as a cute one piece swimsuit.

Mod by Parfait Amour Unlined Wire Bra and Bikini bottom

Amour just may be the stand out for the season, with the lace underwire plunge bra or the padded plunge cross-over bra which features on-trend scrappy detailing that encircles the upper waist. Deco is still available, making it’s statement as the brand’s go-to basics collection for both seasons.

MOD by Parfait Nouveau Racerback Padded Bra and Hipster

Nouveau offers a sweetheart style neckline in a strapless lace bra, as well as a padded racerback style available in both black and beige.

While the brand is definitely new, I’m so excited to see where Parfait takes this new diffusion brand and I look forward to further collections. You can find shop the current SS18 collection right now and then shop the AW18 collection later this year.

Parfait has been a mainstay in the lingerie market for years now, and I have a feeling that MOD is going to follow in it’s footsteps.

Questions about the collections?


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