MODA AW14 Recap
Story by Michelle Broomes with photos by Gavin Kemp of www.lingeriephotographer.co.uk.
Fashion trade show MODA was staged this February at the National Exhibition Centre in Birmingham, running from the 16-18th. The exhibition is the UK’s largest one for men and women’s wear and accessories, all under one roof.
This month’s show, sponsored principally by LYCRA® giant, INVISTA, saw AW14 fashion trends on view with expectant clothing, shoes, accessories, lingerie, swimwear and lounge garments all being strutted on the catwalk.
MODA Lingerie & Swimwear brings together nearly 300 local and international brands each year, from established multi-retailers to smaller labels and emerging independent brands. And the catwalk is the perfect place to see them all in tandem and get a first-hand look at what will be coming our way later in the year.
Here is a roundup of the L&S AW14 trends that we can look forward to compliments of the MODA runway:
Bright Colours – “Neon Pop”:
Above: Cleo by Panache.
Thankfully, it’s still good news for those of us who like some colour in our AW wardrobe. Bright colours, will make us reminisce of summer, but will carry us happily into the season with bursts of eye-popping shades. Ascorbic yellows, zesty greens and punchy pinks highlight this trend. Monochromes and unicolour with small injections of neon hues will be the safer options.
Muted Hues – “Silence”:
Above: Antinea by Lise Charmel.
Characterized by subtlety and minimalism, the silent trend is headlined by traditional white and ivory tones that will make you look simply angelic. Silence lingerie trends will be unfussed underwear with a touch of femininity and elegance. Finishes of broderie anglaise, lace overlays and pearl and diamante embellishments will raise the volume and take these pieces from utilitarian to understated glamour – perfect for the “snow queen” look.
Sultry Shades – “Dark Waters”:
Moving into the more characteristic autumnal and wintry palette, Dark Waters offer some alternatives to traditional black with its rich marine blues and teals. Sexy and sultry with an alluring aquatic appeal characterizes these collections. Double award winning brand for 2013, Gossard, with its Rochelle collection, is one to watch, dazzling with femme fatale pieces to bring out the sea goddess in you.
Flower Fancy – “Floral Carousel”:
Girly botanicals with flirty frills. Some of the softer shades and floral imprints will make them feel like early spring. Soft blue tints and corals teamed with pale backgrounds and trims will make these flowery pieces appeals to your inner pixie. One of my personal favourites is the Erin range by Affinitas which comes as a contoured multi-way balconette and underwired bra with matching brief and hipster. Set on a blue background, the floriated geo print, trimmed with ivory is sure to suit varied tastes.
Why Choose? – “The Red or the Black”:
Above: Pleasure State.
In financial terms, it’s better to be in the black than in the red, but when it comes to lingerie, who can decide? And why should we, when we can have both even at the same time? This trend is a salute to the two of the sexiest colours on the market – red and black. Wine tones, metallic reds and racy, lacy black numbers will make your Christmas cracker worth popping. And for those of us who can’t decide which is better, a sexy cross match might just be the answer to our dilemma.
Look to the East – “Eastern Promise”:
Above: Maryan Mehlhorn.
If you get the opportunity to slip off to warmer climates during the AW season make sure to be on trend with sexy two pieces and figure flattering suits. Flares of tropical hues and seaside prints with bold blues and tangy oranges will add zest to your wardrobe with floral fuchsias keeping some girly glamour in your holiday couture. Multi-colour prints will allow for easily matching your accessories likes wraps and beach dresses, allowing you to go effortlessly from day to evening like the ultimate woman of leisure.
Bikini Lines – “Geometric Swim”:
Paired with foot flattering wedged sandals or beach slippers geo prints will bring a sexy edge to the AW season. Characterized by harder lines like bold contrast stripes, angularity, ripples and spots – the emphasis will be on graphic prints that leap out from the background in almost perfectly calculated proportions. Zebra prints and polka patterns are set to feature ideally in this trend.
Night and Loungewear:
Again a soft palette is seen here as neutral to earthy colours lead the way. Lace trimmings and contrast embroideries will add a feel of femininity to these garments. Gritty greys and casual creams will make these garments feel purpose built but black with lacy overlays will invite that boudoir feeling into the bedroom. The brand Vanilla Night & Day certainly made the catwalk wake up with its gorgeous night dresses whilst Pastunette kept it unfussed and practical with its marly grey pin-tuck ensembles.
And that’s my catwalk round up for MODA AW14. There’s much to look forward to and for more inspiration have a look at our gallery and start planning your personal mood board.
About the Author
Name: Michelle Broomes aka Shelly
Bra size: bigger than you’d imagine!
Email address: firstname.lastname@example.org
Favourite lingerie brands: Panache, Bravissimo, Curvy Kate, Freya. These, in my opinion, are built to carry weight.
Bio: In my early years I was always known to be an “academic” because I was good at the books and always got really good grades in school. I’d never been really good at anything practical until I became a lingerie fitter. Now I talk about lingerie nearly all the time and -ask my hubby- I am a fierce critique of bras and the like. Throw in matching knickers, jewellery and heels and I’m in lingerie heaven.
Lingerie philosophy: Well fitting lingerie is always sexy even if it’s from the bargain bin!
About the Photographer, Gavin Kemp
Lingerie Photographer Gavin Kemp is a professionally trained fashion photographer with specialist experience in intimate apparel, swimwear and legwear. The breadth of his work in the fashion industry, his marketing background and London College of Fashion training gives him an industry wide view.
As you would expect he’s worked with some of the biggest brands in the UK. Gavin works throughout the UK including studios in London and his own in the midlands
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