MODA Celebrates Successful Show


Continuing our recap of Trade Shows around the world, we turn our attention to the UK where MODA celebrated a successful February show.

The company noted that this season’s edition of the UK’s national trade show, Moda Lingerie & Swimwear, “sent out a positive message to the intimate apparel industry, with both new and established exhibitors reporting strong trading throughout the three days and a keen interest in new autumn/winter 12 product.”

“The autumn/winter 12 edition of Moda Lingerie & Swimwear was another great success with attendance figures matching that of our biggest show in February 2011,” noted Louise Adu, PR & Marketing Executive for MODA.

Buyers from key department stores including House of Fraser, John Lewis, Fenwick, Hoopers, Arnotts and W H Good were amongst the retailers attending the show, which also attracted the cream of the independent sector including Prohibido in Cambridge, ESU Lingerie in Lancashire, D’Braz in Surrey, Silks of Glasgow in Scotland and Ophelia Lingerie in Ireland. Overall attendance at Moda, which also includes Moda Woman, Moda Accessories, Moda Menswear and Moda Footwear reached the same level as the event’s busiest ever show in February 2011.

This season’s event, which ran at the NEC from 19-21 February, featured a large number of first-time exhibitors alongside established names, including new arrivals Jantzen swimwear, shapewear label Scandale and the Bodywear collection from sports giant Puma.

David Stirk, key accounts manager at Puma, said that he was delighted with the brand’s first appearance at the UK’s national lingerie and swimwear show. “As a new arrival at the show we were delighted with the interest we saw in the brand,” he says. The show did exactly what we wanted it to do in terms of presenting the brand to potential new accounts, and we were very busy throughout. We’re now looking forward to coming back to the show in August with our spring/summer 13 collection.”


Carole Launchbury, UK managing director of leading French lingerie label Simone Pérèle, which returned to the show this season after an absence, was also pleased with the show’s performance. “This month’s show was the most successful edition of Moda Lingerie & Swimwear we’ve ever had,” she says. “We were consistently busy over the three days, and opened a lot of new business.”

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