Montelle Intimates Acquires Fleur’t
Montelle Intimates Inc. recently acquired the Los Angeles-based sleepwear, loungewear and lingerie label, Fleur’t.
As of February 8th, 2017 Fleur’t became a wholly owned brand within Montelle, who will now oversee design, manufacturing and production in addition to all sales, customer service and marketing activities.
Together with Fleur’t and sister line Fleur’t With Me, Montelle’s growing suite of labels now proudly present a comprehensive offering of contemporary lingerie, loungewear, sleepwear, shapewear and athleisure.
“We are thrilled to transition our partnership with Fleur’t to a complete addition to the Montelle suite of brands, and look forward to utilizing our vast network of tools and resources to effectively take this already successful brand to the next level,” says William Haddad, President of Montelle Intimates Inc. “We would like to thank Fleur’t founder Nancy Yoo for the vision and passion that she placed in the development of this upscale intimate apparel brand, and wish her the best of success as she embarks on new opportunities in the fashion world.”
A new interpretation of Fleur’t relative to design will continue to stay true to its core aesthetic – flirty, feminine, modern elegance – while a more expansive range of silhouettes will be introduced in sleepwear and relaxed outerwear.
Currently available in numerous fine lingerie and ready-to-wear stores throughout the United States and Canada, Montelle looks forward to continued growth for Fleur’t in North America as well as expanded distribution into international markets. Says Montelle Sales Director Janie Press:
“It is very gratifying to be a part of Fleur’t and Fleur’t With Me as Montelle Intimates enters into a new era. These great brands have been updated with a new perspective from a new designer. Fleur’t and Fleur’t With Me retain the essence of what makes them special while being refreshed for today’s woman.”