Montelle Intimates Lusomé Sleepwear Partnership
“In ancient Scottish, Lusomé means desirable.”
Since 2014, Lusomé’s dedication to comfort and quality have made its garments an irresistible wardrobe addition for consumers…and to a fellow intimates company.
This summer, Montelle Intimates Inc. added Lusomé to its suite of labels.
Under the new partnership, Montelle oversees design elements, distribution and customer service, while offering further value-add resources through its extensive and established industry network. Lusomé Creator and President Lara Little will retain creative approval and brand direction.
“We are delighted to partner with such a world class company, famous for the three most important ingredients in a successful apparel brand: quality, design and customer service,” said Lara. Our partnership will help to fuel international expansion and line extensions that our base of customers have been craving.”
Lusomé’s sleepwear is fabricated from naturally blended materials with proprietary Xirotex™, the most innovative moisture management technology currently on the market offering 10 times more absorbency than its closest competitor.
Expertly engineered for ultimate comfort, this technology rapidly draws perspiration, odor and bacteria away from the body through its innovative capillary structure and dual-layer fabric construction. The result? A collection of moisture-wicking sleepwear ideal for women experiencing night sweats and hot flashes due to menopause, cancer treatment, thyroid problems and other causes, or simply for hot sleepers.
The partnership also offers industry exposure Lusomé’s soon-to-launch Lusomé Everyday, an approachable price point collection complementing the brand’s current premium offerings.
“At Montelle, we are always looking to evolve so that our boutiques continuously see something new from us, from our designs to new fabrics to enhanced processes. We were instantly inspired by the story behind Lusomé and this partnership enables us to share the brand’s revolutionary performance technology with our customers, providing a sleepwear solution for a growing number of their clients,” said William Haddad, President of Montelle. “Partnering with this exciting brand helps us to extend our company’s reach and brings us closer to the goal of being the point of contact that meets all of our boutiques’ sleepwear, lingerie and shapewear needs.”
Lusomé is the latest in a string of brand partnerships and a licensing agreement for Montelle. The first came about in 2012 with Fleur’t, followed by HookedUp Shapewear (licensed) in 2015 and Miel in 2016.
The result for the Canadian-based brand is the ability offer intimate apparel in five distinct categories: bras, loungewear, sleepwear, shapewear and athleisure. And with CURVE approaching, retailers have a chance to see Lusomé, Montelle, Fleur’t, HookedUp Shapewear and Miel in one spot.
Learn more about Montelle Intimates and Lusomé Sleepwear
Contact: Annette Smith