Montelle Intimates Supports Houston Flood Relief With 2000+ Bra & Panty Donation
Montelle Intimates Inc. assists in the flood relief efforts in Houston, Texas with a large-scale bra and underwear donation. In collaboration with Houston retailer Perky Peacock, Montelle Intimates is donating 1000+ bras, along with a matched 1000+ panties from sister brand Fleur’t, to women greatly in need of support.
“Our hearts go out to the people of Houston during this time of unprecedented disaster,” says Annette Smith, Brand Director of Montelle Intimates Inc. “We are aware that many have had to run to safety with barely any time to gather their personal effects. Undergarments are some of the most needed items for those displaced yet are not commonly donated. We hope our contribution will support Houston’s amazing relief efforts and help to provide some of those affected with the basic requirement of clean and comfortable bras and panties.”
Located in New Braunfels, Texas just over two hours outside of the flood disaster zone, women’s lingerie, swim and clothing shop Perky Peacock knew they wanted to do something big to help. When Montelle reached out to collaborate on a donation, shop owner Donna Hamilton didn’t hesitate – and has even challenged her other suppliers to match the commitment:
“We have a strong sense of community and are doing everything we can to help our neighbors in hard-hit places like Houston, Rockport, Port Aransas, Aransas Pass and Victoria to get back on their feet,” says Hamilton. “Montelle is one of our best-selling brands and we are thrilled to partner with them on this initiative. We hope to see our other supply partners donate as well to make an even greater difference.”
Montelle is donating 1000+ of their best-selling bras, while Fleur’t is donating 1000+ of their best-selling Knit Boyshorts and Cheeky Panties. This donation is part of an overarching commitment from the Montelle family of brands to give back on a consistent basis to those in their own community and abroad.
As part of this commitment, earlier this year partner brand Miel, creators of flattering underwear essentials designed for active lifestyles, donated 12000+ pairs of underwear to those in need as part of Dignity U Wear’s 2017 “Drop Your Drawers” campaign. Earlier this month, Montelle also had the opportunity to donate 100+ panties and 100+ bras to the Salvation Army through Underclub as part of National Underwear Day. The Montelle Intimates family of brands looks forward to implementing further give-back initiatives to aid those in need in the months and years ahead.