More Lingerie Labels sign up for Moda

In just a few days time Moda Lingerie & Swimwear will see the arrival of a diverse collection of emerging and well-known intimate apparel labels at the INVISTA Lycra® beauty sponsored event, taking place on 19-21 February at the NEC Birmingham.

The line-up of newcomers at this must-attend show include the likes of Jantzen, Piha Swimwear, I.D Sarrieri, Max Holliday, Lucile, S’No Queen, Shirley of Hollywood, The Natural, Gerbe, Sonata Lingerie, Nicola Jane and Rago Shapewear, all with high quality designed products to cater to many tastes.

“The fast-approaching show will see a greater number of brands showcasing superb products with large appeal for retailers.”

Australian swimwear label Janzten, known for its love of 1950s glamour and exquisite quality, delivers a bold and beautiful collection for its Moda debut, whilst New Zealand brand Piha Swimwear, the younger sister line from bestseller Moontide, brings tropical sunshine to the new season event. Meanwhile, Romanian label I.D. Sarrieri, a favourite of many high-profile stars, arrives with sophisticated styles featuring luxe fabrics and intricate crystallised detailing. More collections to see include the first Moda appearance from Max Holliday, part of the Damaris and Mimi Holliday collective, with a vibrant range of silk and satin men’s boxer shorts. Heritage lingerie label Lucile will offer luxurious wear-forever pieces created from hand-cut lace and georgette fabrics.

The fast-approaching show will see a greater number of brands showcasing superb products with large appeal for retailers. Designer thermal label S’No Queen will be in attendance with super soft thermal après skiwear designed to keep wearers warm but still with a glamorous fashion edge. More provocative items will be seen from US brand Shirley of Hollywood, owner of Spanish label Bracli, the original designer of the pearl thong. Canadian label The Natural, makes its Moda debut with an array of accessories to provide solutions for the common dilemma of wearing the correct type of underwear for different outfits. Taking inspiration from Parisian landscapes this season is luxury hosiery label Gerbe with an imaginative collection featuring beautifully embroidered lace styles.

More new signings to look out for include Sonata Lingerie, mastectomy brand Nicola Jane, Rago Shapewear, Scala Shapewear, Scandale, Simone Pérèle and more. The industry’s biggest brands, such as Lejaby, Panache, Aubade, Gossard, Charnos, Lepel, Affinitas, Wacoal, Chantelle, Dirty Pretty Things, Curvy Kate, Kiss Me Deadly, Chantal Thomass, Marlies Dekkers, Fauve, Freya, Eveden, Speedo Sculpture, Moontide, Seaspray, Azura Swimwear, Emma-Jane Lingerie, Bravado Designs, Legwear International, Kunert, Spanx, Miraclesuit, Cyberjammies and Donna Karan Sleepwear are just some of the returning labels to be seen this season.

Moda will host the best autumn/winter 12 collections on 19-21 February at the NEC Birmingham. The UK’s essential fashion trade event will also feature daily fashion and lingerie & swimwear catwalk shows as well as a brand new eveningwear show. The free-to-all visitors seminar programme will include topics such as e-commerce, cash management and trend forecasting. To register for your complimentary ticket and find out more about the latest signings, the events programme and industry news, please visit

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