Naïs Lingerie SS12
“We like to say that we are a lifestyle brand, more than anything else. We are here to serve the woman who wants to feel trendy in their every-day Lingerie,” – Anaïs Bouchard
You can’t help but smile and feel happy looking at Naïs Lingerie’s debut collection. There’s a sense of playful energy emphasized by the designer Anaïs Bouchard’s choice of energetic pastels for her designs. You won’t find pouting lips or noir-inspired come-hither looks from the models in their look-book either. No, it’s all about having fun. And that’s what’s at the core of this brand’s philosophy.
Naïs (pronounced “nice”) Lingerie seeks to inject a fun, positive spirit along with some retro vibes into the lingerie world while at the same time offering women a chance to wear Naïs on a daily basis with their loungewear offerings which includes t-shirts, tops, pants, and skirts – all designed with comfort in mind.
“We like to say that we are a lifestyle brand, more than anything else. We are here to serve the woman who wants to feel trendy in their every-day Lingerie,” added Anaïs.
Inspired by American culture, specifically urban street culture, Anais and her business partner Lin Corte (both from France) started Naïs two years ago. Anaïs had been working as a designer with a few companies in Paris and coming across the pond in 2010 landing in Miami working in lingerie again.
Seeing an opportunity to start her own company she moved to New York City with Lin to develop Naïs Lingerie.
Anaïs and Lin have made the effort to manufacture Naïs here in New York and the brand’s packaging is made from eco-friendly materials in New Jersey.
This past December, Anaïs and Lin invited us to visit them at their SS12 photo shoot. We had a great time seeing some of the behind the scenes action and sat down with them to talk about all things Naïs:
We’ve also included a great selection of images from Naïs. Take a look and tell us what you think!