Naomi Campbell Lingerie Campaign, Panties Plus Cats: Friday Debriefing

Naomi Campbell Lingerie Campaign

Friday Debriefing

Above: Naomi Campbell for Yamamay. Credit: INSTAGRAM

Surely one of the most positive trends to come out of the fashion industry recently is that models are becoming increasingly visible the older they get. Today’s example of an industry that looks like it’s finally beginning to overcome it’s youth-obsession is Naomi Campbell’s campaign shoot for Italian underwear brand Yamamay. Full story HERE.

Florida Lingerie Company is Fostering Shelter Cats

We’ve deemed these unmentionables totally worth mentioning. A lingerie and resortwear company based in Hollywood, Florida, called Mapalé by Espiral is fostering cats through the Humane Society of Broward County’s Office Cat program, in an effort to help them get adopted. Full story HERE.

Leisureé by Lively

The line between activewear and lingerie has been blurred for a while (men clearly can’t tell the difference), but now, there’s an actual word devoted to this fusion: leisureé, a blend of lingerie, leisure, and activewear.

The term was coined by LIVELY, a newly launched athleisure-inspired lingerie brand that’s both feminine and functional. LIVELY borrows the best elements from activewear (sporty wide elastic bands and breathable mesh), swim (bold prints and color blocking), and lingerie (front adjusters, j-hook backs, and gorgeous geometric lace), creating a “completely new category of lingerie,” says founder and CEO, Michelle Cordeiro Grant. “We wanted something that we could live in for 14 hours day, and not compromise on style or comfort. We no longer wanted to choose.” Full Story HERE.

Teddies for Bettys Expands

Friday Debriefing

Teddies for Bettys is bringing sexy back with its new store. The popular lingerie shop, which has operated out of its Second Street boutique since 2009, hopes to expand its customer base with a second, much larger location.

Situated on Rock Rose in the Domain Northside development, Teddies for Bettys will offer everyday intimates, lingerie, and loungewear at its new storefront. The bright and airy North Austin locale will feature more dressing rooms with a focus on proper fittings — what the brand has become known for. Full Story HERE.

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