National Lingerie Week Launched
Above: Naturana AW16 Eva.
Naturana launches its own National Lingerie Week, starting from May 16 – 22, 2016 in an effort to generate brand awareness. The week-long celebration features offers and competitions online and with advertising partners.
Commenting on the launch of Naturana’s National Lingerie Week, their UK Sales Manager Tom Kavanagh, said, “We are really excited about this new venture which is intended to become a yearly event, designed to create greater awareness of our heritage brand, and the incredible diversity of the comprehensive product range that Naturana has to offer.”
To kick things off, Naturana offers a special 25% off promotion on all their cotton vest top and briefs sets. The brand is also running a concurrent contest on the Sun’s Fabulous magazine, offering four lucky readers the change to win £250 each to spend on their full selection of lingerie.
Throughout National Lingerie Week, Naturana will also share facts, looking back at lingerie over the last 100 years. National Lingerie Week will be backed up by a full social media campaign.
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Naturana know a thing or two about lingerie. Established almost 100 years ago, we are proud of the history and heritage of our company. Times may have changed but one thing remains the same. Naturana has always believed in providing women with exactly what they want – comfortable well fitted affordable everyday lingerie, for different shapes and sizes to wear – as their number one priority.
Naturana has always been at the forefront of the incredible changes in women’s underwear. From freeing women from the constraints of rigid corseting, to the iconic 1950’s cone shaped bras, popular with famous film stars of the time, to the latest advances using microfibre technology, our lingerie is now lighter and more comfortable than ever to wear.
Today Naturana is an international company delivering products to over 50 countries. We are known for designing lingerie for every stage of a woman’s life, from pretty bra/brief sets to nursing bras, sports bras, minimiser, mastectomy and control underwear as well as a full selection of shapewear styles. Our comprehensive lingerie collections range from A to F cup, and with the launch of a new range of larger back and larger cup bras, we can now offer selected styles available up to a 54 H cup.