Naturana – Developing, Diversifying in their Centenary Year
Above: Blue Label by Naturana.
Amid celebrating its 100th year, Naturana is continuing to grow and strengthen its core brand. This year the brand, which prides itself on providing women with everyday affordable luxury, will launch Blue Label, a new mid range brand; EVA, a luxury lingerie brand in the UK; and will recognize Cybele, their younger fashion orientated collection, as a brand in its own right.
According to UK general manager Tom Kavanagh, “We are fully focused on core Naturana, our fashionable Cybele, our new Blue Label collection and EVA, as well as further growth opportunities with our new swimwear collection —which many retailers who have already seen it, have told us, its one of the best collections that they have seen from any brand for 2018.”
The German branch of the company has worked to developing Blue Label, the new concept collection aimed at selected retailers. It will feature quality fabrics and designs. “We definitely feel that this is an opportunity for us to tell a new story,” says the company. “There is also a full in-store retail marketing support package available for those retailers that want to partner up with us with this new collection. We believe that Blue label will sit alongside other quality Lingerie brands; especially in department store environments and the AIS group of retailers are a perfect destination for the collection.”
EVA (pictured above), will be geared towards the high end independent boutiques and top end stores and will focus on a completely separate luxury consumer retail collection.
Cybele is another key focus for the company. “With the development of much bigger cup sizes and a “Never out of stock program” now in place for 2018, we believe that we can continue to attract a much younger consumer to this collection,” says the brand. Cybele also has a new in-store support package to aid the new sell-in. Additionally, Naturana will also have new and bigger cups in selected new styles. Maternity offerings have also been increased.
Naturana has always prided itself on providing women with practical, modern and comfortable lingerie that they can rely on throughout their everyday life. Created to fit women of all shapes and sizes, the collection offers a range of bra/brief sets, soft cup, wired, teenage, full cup, minimiser, multiway, maternity and mastectomy styles. Key features include flat seams, double moulded cups in combination with modern designs, for style, comfort and support
In response to customer feedback, they have decided to expand on some of their highly successful established designs, that customers know that they can depend on, as a staple part of their lingerie, Harmony in nature was the inspiration for the colour theme, combining ‘crystal clear water’ with more earthy natural tones.
Naturana’s soft cup bras have been extremely successful due to their superbly comfortable fit. The dainty lace detail on the side of each cup of adds a dainty touch to this everyday favourite bra/brief set.
Our best selling minimiser collection now has a new addition of a figure flattering underwired design, in a self-patterned animal print. Known for its excellent control, shape and fit, the new style has wide padded straps for extra comfort and ease. This set is teamed with matching control briefs.
Naturana are building on their sports bra collection with a new style, designed with extra support panels, double moulding and removable pads. In a grey marl fabric, the new design has internal hooks, in addition to the zip, to make it even more secure.
“Nursing bras have steadily grown in popularity,” says the company. “Our organic cotton series has been a highly popular addition to the range, and now we have added one a new one to our nursing bra range, allowing more choice and added comfort for our customers to enjoy.”
Naturana’s 2018 swimwear collection offers their boldest selection of styles and designs. Animal prints sit side by side with floral patterning, set again, which creates a truly exuberant summer effect. In contrast, solid color styles are adorned with interwoven bands to highlight each design.,,
As always, an extensive collection ranges from young fashionable styles, sporty sets and elegant directional detailing, to classic designs and all over prints. Directional, graphic, digital and bold floral prints contrast with sporty themes. Shapes vary from dainty triangle and bandeau bikinis to wired styles—some up to E cup, while swimsuits offer the widest variety with sporty racer back designs, classic bandeau cuts, halter necks as well as the widest collection of controlwear designs to appeal to all age groups.
Lush embroidery and lace, and eye-catching color palettes of electric blue, apricot and royal blue contrast with classic black and white. Selected styles match the more youthful nightwear designs, which include shorty nightdresses, pajamas, vest tops and shorts.
“As always a selection of styles in black, white, skin color and champagne, together with our highly popular ornate lace 17401 style —in a seasonal color-way —are never out of stock,” says the company.
Naturana is launching a new brand—Blue Label—for its 100th anniversary. Created for the more fashion focused mid-range market, the Blue Label collection is aimed at the customer who appreciates beautiful detailing, high quality craftsmanship and innovation in her lingerie. Sizes range from A-E cup, with recommended prices for bras ranging from £30 to £40. Most styles in the collection will be part of the ‘never out of stock’ selection, making an appealing selection for retailers to rely on. The first collection consists of four series, a lacey spacer bra, a classic molded style with and without underwire and a full lace series in champagne and spring red.
Valencia presents a pretty lace series, in a choice of spring red or champagne color-ways, featuring three different bra styles and two different choices of briefs. In rich all over lace an underwired style offers a three section cup and high straps ensuring a good fit up to an E cup; the full cup bra is lined with powerful semi-transparent light mesh fabric, while the elegant double molded bra is decorated with beautiful lace, which continues across the back. A choice of bikini briefs or low cut briefs – complete with lace across the back – complete the set.
Very dainty, very feminine and very ornate, Salamanca offers a seductive set in dramatically contrasting colors of soft pastel or black, consisting of an underwired spacer bra and bikini briefs, in all over delicate floral lace, which is both light, playful and seductive. The wide support straps and mesh lining ensures a good fit up to an E cup.
With Andalucia, the ever-popular padded soft cup bra has been given an elegant touch. Designed in matte microfibre, the cup is enhanced with a satin edge trim, whilst wide comfort straps add to the overall effect. This sleek styled design is completed with matching boy shorts.
Eva lingerie presents a powerful collection of statement pieces for spring/summer 2018, combining beautifully crafted designs with the finest fabrics and finishes. The loungewear mirrors the themes of Eva lingerie, with elegant easy to wear styles. The color palette ranges from the colorful—with Poppy, Emerald, Sapphire and Lychee tones—to more neutral champagne, black and white.
The Bohemian lace series features striking graphic lace, combined with cotton, to stunning effect. In a choice of white or black, the set features a choice of high apex underwired bra; padded bandeau wired bra, together with high waist thong and briefs.
Leading the way with the floral fashion trend, Bohemian Flower is inspired by a French spring garden, in all its colorful hues. This beautiful print combines bright peach tones against a champagne background with contrasting color across the trim. A selection of padded wired bra, soft cup, bikini briefs and panty are available in the range.
Reflecting the effortless ease of Eva lingerie, Calm Beauty, in a feminine emerald tone, features a delicate but distinctive floral lace design. It is available as a choice of padded wired bra; wired bra, bikini and high waisted thong.
A complimentary collection of loungewear is designed in the softest of fabrics for elegant living throughout the day.
Serene Beauty, in a soft viscose fabric, offers clean simple elegance, with delicate tulle on the neck and hem. This series features a shirt, top, dress and matching trousers.
Flowers have also provided the inspiration for Bohemian Chi—a highly feminine and beautifully striking print which looks equally stunning as a kimono, dress or pareo design.
Let the drama begin. Sensual, glamorous and sophisticated one-color designs in dominating shades of black, red, midnight blue and deep green contrast with equally striking patterned swimwear styles. The highest quality high fashion embellishments complete the look. Youthful playful styles, in a rich selection of floral blooms and graphic patterns create an added element to the collection. Selected styles also feature additional sarong, vest top, sundresses and trouser accessories.