Naturana Opens New Showroom
Above: Cybele by Naturana.
After months of planning, heritage lingerie brand Naturana Ltd, recently announced their move to to a new modern office in Sutton Coldfield, West Midlands.
After over 50 years based in Lichfield, Staffordshire, the time had come to search for new premises, which would fulfil their requirements noted the brand.
The new building provides a modern contemporary open plan layout as well as Naturana’s first showroom in the UK, which allows them to welcome visitors in a relaxed atmosphere, to view their full collection of lingerie and swimwear designs.
Commenting on the new move UK Sales and Marketing Manager, Tom Kavanagh said, “I would like to thank Naturana in Germany, particularly Ulf Hoffmann, Peter Hack and the Doelker family for their phenomenal support, time and effort that they have made to help us achieve this milestone in our company development”
Established in Germany in 1917, Naturana has always been at the forefront of the revolution in women’s underwear – from the less constrained less rigid designs of the 1920’s through to the conical shape bra of the 50s, and the more natural look of the 1970s, and are known throughout the industry for providing women with what they want – innovative practical lingerie, at an affordable price.
Above: a vintage Naturana advertisement.
Today Naturana is an international company delivering products to over 50 countries. Amongst the new designs for 2016 that visitors to the UK showroom will see will be their core collection of Naturana designs, created for women of all shapes and sizes to wear, ranging from their everyday bra/brief sets to shapewear, controlwear, minimiser and larger back larger cup My Style bras, going up to a size 50H.
The autumn/winter collection also features their most fashioned collection with the launch of new styles from Eva and Cybele by Naturana – offering a vibrant selection of bra brief sets. Later this week, we’ll have a new feature on the new collection.
Tel: 0208 953 9190