Neon Explosion: Lingerie Trends at ILS
(Editor’s Note: The Business of Pleasure is our new spin-off publication geared towards all things kink and retail including toys and sexual health products. In the next few weeks, we’ll be showcasing some of the articles here on the Lingerie Journal with links back to our sister site for the full read. Please tell us what you think!)
Neon at ILS
From nightclubs to concerts, Neon is everywhere and on everything. The same trend held true at the recent International Lingerie Show / ANE show in Las Vegas – neon was splashed on lingerie, toys and shoes.
For lingerie, stand out BodyZone had their new aptly named Neon Explosion line of rave and dancewear decked out in their space complete with a black light booth to show off the line’s glow in the dark feature.
TLJ writer, Christi Reid noted that the line is inspired by the igniting rave phenomenon, the designs feature the bright neon colors of hot pink, blaze yellow, radiation green, atomic orange, aurora purple, and electric turquoise. While the colors shine in normal light, under the sphere of black light they positively glow.
Within the collection you will find a dazzling array of rainbow colored bottoms, tops, one pieces, multi-colored lace ups and garters named using popular rave terminology. With only the fury legwarmers missing, it is easy to imagine these pieces being worn by women at the club or out at an electronic dance music festival where eccentric ensembles are not only common but practically considered the dress code.
Pleasure product newcomer, Maia Toys, also features a dizzying array of colors and neons on its line of high-quality toys.
Mara Epsein, Maia Toys founder, was on hand to show off her collection of brightly colored vibrators, dongs, bullets and kegel balls. Noteworthy is Maia Toys extremely reasonable wholesale price points which should make this brand stand out on retailers’ radars.
“Maia has become a household name for the fashion-forward that recognizes the colors of eroticism with the selection of their personal pleasure objects. Our massagers and accessories are thoughtfully designed to suit your mood with comfort and functionality in mind,” said Mara. “We took the classics and updated them with a modern approach and pledge to continue to appeal to the sophisticated shopper at affordable prices.”