Nikol Djumon Lingerie
Above: Nikol Djumon Chanel.
“Fashion, style, and quality” – Nikol Djumon Lingerie
As we get closer to Curve New York and Curve Las Vegas, we’re showcasing a few of the exhibiting brands for our retail readers. Today, we’re looking at the European brand, Nikol Djumon making its debut at CurveNY (booth #112) next month via the brand’s US distributor, Valens Capital Group.
Based in Latvia, the brand was started by Nikolai and Natalia Biryukova in 2004. The brand’s name is an combination of the owners first name and a family legend:
Madame Dumont, an ancestor of the owners, lived in 18th-century France as a talented milliner and created handmade underwear for fashion conscious clients. Afterwards, she became a European fabric supplier to Latvian lingerie manufacturers for three generations.
Above and from left: Nikol Djumon’s Chantal and Rochelle.
She spent much of her life in Paris where she gained her credibility and fashion experience. Her experience and history ultimately inspired the family to launch their first lingerie line in 2004 and continue to influence the brand.
“Madame Dumont lingerie sketches, obtained by family inheritance, inspire Nikol Djumon designers to create modern and elegant collections,” said Natalia.
The brand is popular in overseas and sells to more than 30 countries on six continents, including France, Germany, Japan, Australia, Russia and The United Arab Emirates. Most recently, the high-end lingerie boutique, Lace Affaire in Wilton, Connecticut picked up the brand. The owner, Carline Dean, says, “I think the product is very nicely made, the colors are beautiful, and the fit is great. And it’s compatible to everything else I’m carrying.”
Nikol Djumon comes in a variety of fashion-forward ranges in a wide spectrum of sizes — from 70A to 95H. A large part of the brand’s success over the years is based on the brand’s varied fashion collections, emphasis on fit and high-end construction and fabrics.
“The fashion collections are made out of different varieties of materials: a blend of fine fabrics including embossed lace, embroidery, smooth microfiber fabrics, such as, ‘Sensitive Imago’ are combined to deliver unparalleled unique lingerie lines that much in demand among retailers and their customers.“ says the brand.
Above: Nikol Djumon Taisa.
All of Nikol Djumon’s products are created and manufactured in the ancient city of Liepaja, located on the coast of the Baltic Sea in Latvia, with a magnificent white sand sea-side and a soft temperate climate.
Above: Nikol Djumon Vita.
In regards to fit, Natalia says, “the fit of Nikol Djumon lingerie meets all the characteristics of the human body and sewing is performed using high-precision technology and advanced equipment. Nikol Djumon lingerie helps to restore balance in women silhouettes and, at the same time, gives a sense of free movement while restoring the beauty and balance of women shapes.”
Stateside, the brand is available in boutiques in Hawaii, Florida, Maryland, Texas, Pennsylvania, Connecticut, Delaware and Virginia.
US Distributors, Valens Capital Group is working on making more retailers aware of Nikol Djumon’s varied collections. They have warehoused stock here on the East Coast that is ready for immediate delivery.
Above and from left: Nikol Djumon’s Leo and Evelen.
“Thanks to strong leadership and tenacious marketing, Nikol Djumon has become a dynamic and fast growing business,” says Tatyana Ponomareva of Valens. “Their collections reflect subtle elegance with a hint of flair. The bras and panties are well designed with support to accentuate a woman’s attributes and at the same time, tuck and hide areas that need not to be noticed. The colors are soft, vibrant and playful with modest details.“
See Nikol Djumon at CurveNY booth #112
Buyers interested in seeing the collection in person will have a chance at the upcoming CurveNY that runs from February 23 – 25, 2014 at Jacob Javits Center. To make an appointment, contact their US Distributors below:
US Distributor, Valens Capital Group