NK iMODE: Seduce Your Customers with Silks this Holiday Season

NK iMode: Seduce Your Customers with Silk this Holiday Season

“In my opinion, the gift of silk is always the most luxurious option. When you really want to make someone happy, choose silk!” – Flirt Boutique.

P eak season for lingerie retail is rapidly approaching. The more organized amongst us are already gift shopping for December 25th, and of course, in this industry, we can’t forget about Valentine’s Day shortly thereafter.

If you’re a boutique owner wondering how you can maximize sales at this all-important time of year, look to NK iMODE. Based in Canada, they’re all about two things: sumptuous silks, and the perfect fit.

NK iMODE AW18 Morgan Bust Support Chemise

“We are fit experts, providing our customers with an incomparable fit and superior comfort in every way,” the Concierge Team exclaims. “[We have] three levels of bust support: maximum, moderate, and natural. The variety of styles and bust-support levels are ideal for different body shapes, and helps our Stockists select the right pieces to fit the needs of their own clients.”

NK iMODE’s style range includes chemises, gowns, robes, pajamas, camisole and tap pant sets. This season, rich jewel tones like Sapphire and Magenta sit alongside the classic Black and best-seller Champagne. There really is something for everyone, and much of it is incredibly versatile too. What’s one person’s comfortable classic pajamas is part of someone else’s streetwear look.

NK iMODE Stockists Share Their Top Gifts

NK iMode: Seduce Your Customers with Silk this Holiday Season

Online ordering, zero minimum order quantities, and next business day dispatch are great benefits for your store because you can order just what you need which helps manage the all-important cash flow.

“In my opinion, the gift of silk is always the most luxurious option. When you really want to make someone happy, choose silk!” says Jessica Gerard, owner of Flirt Boutique. Her two US locations, in St. Paul and Minnesota Airport, both successfully carry NK iMODE.

NK iMODE

But with such a product range, how do you narrow it down to what’s going to make for the best gifts? Everyone I spoke to agreed that the Morgan range is a perpetual bestseller. It’s a continuity line, with new fashion colors launching every season. My favorite right now, and a perfect festive option is the vibrant Scarlet Red!

“We are selling a lot of the short Morgan chemise with lace, plus the short robe. This chemise fits every woman – and she always looks fantastic!” said Marjoke Bruening of Maute Benger.

NK iMODE Morgan Bust-Support Chemise, Spaghetti Chemise, and Short Robe

Meanwhile, Flirt Boutique has stocked the Morgan Bust-Support Chemise, Spaghetti Chemise, and Short Robe in a multitude of colors over the years.

NK iMODE Review Ophelia Long Gown

As for NK iMODE’s own recommendations, “Long gowns are always popular during the Holiday season, as it is the perfect elaborate piece for a special occasion that only comes once a year. Our short robes are also a bestseller… a timeless gift that you can never go wrong with!”

Working with NK iMODE

NK iMODE is proud of their successful partnerships from luxury department stores 51East in Qatar to Selfridges in the UK, and independent lingerie boutiques all over the world.

Marjoke Bruening, who owns Maute Benger in Germany, told me she decided to stock the brand “because we were looking for nice silky items with a good balance of price and quality.”

NK iMODE is manufactured at their family-owned factory in Suzhou, China, ensuring uncompromising quality. “Our customers love the quality at a price that is slightly more affordable than other silk brands,” explained Jessica, “The line does very well at both stores.”

NK iMode: Seduce Your Customers with Silk this Holiday Season

“NK iMODE never ran a direct-to-customer sale or has given discounts (and don’t plan to).”

One benefit in particular that attracts many Stockists: since opening the NK iMODE e-store, they have never offered any sale or discounts direct to consumer. NK iMODE Stockists appreciate this impressive show of support because the brand does not compete with Stockists on price but instead focus their resources on supporting them with special exclusive offers and not to the consumer directly.

The amazing benefits to partnering with NK iMODE:

  • They promote a See Now, Buy Now model where they carry inventory for their Stockists ready to be shipped the next business day so that Stockists have the highest potential for return in the shortest possible time.
  • There are no minimums. Stockists can buy exactly just what they need. This is great news as they can ship specific items efficiently when a client is interested in a piece or to re-stock their store with various styles and colours yielding better inventory and cashflow management.
  • They always support their Stockists as much as possible, including but not limited to promoting a store on their social media platforms, word-of-mouth, and displaying a store’s location on their public website.
  • NK iMODE never discounts their product on their consumer brand e-store.
  • Exclusive offers for their valued Stockist’s buy.

If you’re interested in becoming an NK iMODE retail partner, simply fill out their wholesale inquiry form and they will be in touch to discuss your needs.

Learn more about NK iMODE

Concierge Team
Diana Alvarez: diana.a@nkimode.com
Lindsay Dober: lindsay.d@nkimode.com
Website: nkimode.com
Wholesale: https://wholesale.nkimode.com

NK iMODE Gallery

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