NK iMODE SS19 Collection, New York State of Mind
Above: Madison Kiss ‘n Tell Chemise and Robe.
New York City is the epitome of new hopes, dreams and possibilities. So, it’s no wonder why it’s the obvious choice of muse for luxury loungewear brand NK iMODE to represent their SS19 collection, New York State of Mind.
“We chose New York specifically as our backdrop, as it’s the city that never sleeps – full of vibrant and empowering colors, a creative atmosphere, and, of course, an unforgettable place to explore,” says the NK iMODE Concierge Team. “We relate our stunning rich hues of silks and lace styles to the vivacious colors and vibes of the city.”
Above: Vivien Divine Chemise and Robe.
Whilst the collection pays tribute to some of New York City’s most iconic landmarks and undeniably dominant culture, it also highlights the power of this city to reignite vital human connections, conveyed by collection’s headline models.
“We chose to include two models of different ages to show the diverse range of ages that wear our silks and feel confident and comfortable in them!” says the NK iMODE Concierge Team. “We portrayed a mother-daughter duo retreating to New York City to enjoy a time of rejuvenation and strengthening their relationship bond.”
Above: Jezebel After-Dark Long Gown
Known for its sumptuous silks and lush laces, the Vancouver based brand has combined this winning amalgamation with seasonal colors, a variety of silhouettes, differing levels of bust support and, of course, the spirit of New York, to create this superb multi-layered collection consisting of five lines: Madison, Jezebel, Vivien, Dylan and core range Morgan with its Iconic Bust Support Chemise available in Cherry Blossom and Blue Mist.
Capitalizing on the concept of new possibilities, New York State of Mind will incorporate fresh looks based on customer demand.
Above: Jezebel Tender’s the Night Chemise.
“This season is the first time we will launch Short PJ Sets and Nightshirts based on our clients’ feedback and requests to design a comfortable and elegant Short PJ Set and Nightshirt, perfect for daytime lounging and for a restful night’s sleep -especially in those sizzling summer nights – with our natural temperature-regulating silk fabric that makes it comfortable and breathable,” says the NK iMODE Concierge Team.
Unquestionably, New York State of Mind is a collection that is laden with as many possibilities as the city on which it is conceptualized.
Above: Morgan Iconic Bust Support Chemise and Robe.
“Many of our pieces can be worn as outerwear, going from night-time to daytime as our #beyondthesheets trend,” the NK iMODE Concierge Team says. “For instance, think: our Dylan or Madison button up PJ Nightshirt worn with a pair of skinny jeans or our Morgan Spaghetti Chemise worn as a simple slip with a chic blazer on top. Or our Madison Kiss ‘n Tell Chemise in Barbados Sea Green paired with strappy wedges and a jean jacket – a perfect daytime-date outfit!”
Although it won’t be long to wait for the release of New York State of Mind, retailers will get the first reveal of the collection early this month before a staggered launch to the General Public that can be followed on the brand’s social media feeds over the Spring season.
“As a massive perk to our valued Stockists, we will offer and release our new collections to our Stockists on our Wholesale site (January 9th) before releasing them to the General Public on our retail website throughout the rest of the Spring Season,” says the NK iMODE Concierge Team. “Therefore, our Stockists will have early exclusive access and will be the first ones to stock their stores before [the General Public release], with beautiful silk and lace styles to delight their clients with fresh styles for Spring.”
Above: Dylan Urbane Nightshirt.
And, if you are a retailer considering partnering with NK iMODE, there are even more benefits the brand offers to support your business including:
- A “See Now, Buy Now” business model which includes fast-tracked, next business day shipping of seasonal stock to retailers, which makes for the quickest possible re-stock or returns if necessary.
- 24/7 online ordering.
- Zero minimum order: Stockists can buy just what they need – allowing them to purchase specific pieces for interested clients or for replenishing stocks levels with the necessary styles and colours, preventing unnecessary stockpiling.
- Promoting retailers as much as possible which can include highlighting a retailer on the brand’s social media feeds, word-of-mouth, and listing retail store locations on their public consumer website to increase customer traffic.
- Exclusive offers to valued wholesale customers.
- A promise made from the beginning: not to undercut retail partners by selling products on discount through the brand’s consumer e-commerce website. They are committed to supporting their valued Stockists, hence, no sales are offered to the general public directly from NK iMODE.
Above all, NK iMODE promises high-quality garments with a flattering fit and uncompromised comfort to exceed your customer’s expectations.
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Learn more about the NK iMODE SS19 Collection
For more information on the New York State of Mind Collection or becoming a retail partner with NK iMODE contact their Concierge Team: