Novel Swim Debut
Above: Novel Swim one pieces.
“Created for women who want to move confidently in and out of the water, Novel Swim effortlessly transitions from the beach to the gym, to the gallery, or bar.”
Novel Swim, a new surf inspired swimwear line featuring cheeky prints and punchy solids by Brooklyn based artist and designer Laura Rosenbaum, debuts this Summer 2015. The line offers fashion-forward cuts designed for active lifestyles—from surf, swim, boogie, and yoga—as well as for women with active social lives. All pieces from the collection are proudly made in the USA.
Above: Novel Swim halter top.
Owner and designer Laura Rosenbaum describes her inspiration for Novel, “When I started to surf, none of my bikinis could keep up. I looked for sporty options, but all I found were super athletic swimsuits or bikinis that were too skimpy for rough-and-tumble fun. So, I created Novel to offer silhouettes specifically designed to provide the coverage you need to have fun in the water in playful prints and colors that are true to my illustration style.”
Above: Novel Swim black one piece.
Before launching Novel, Rosenbaum consulted for numerous brands in the swim and lingerie world. She also managed marketing for interiors giant Knoll Luxe where she collaborated with the likes of hip CFDA fashion brands SUNO, Zero Maria Cornejo, Rodarte, and Proenza Schouler. Rosenbaum’s cheeky design work has been featured in Glamour, Nylon, The Lingerie Journal, and The Lingerie Addict, as well as numerous fashion blogs, including Urban Outfitters, Free People, ModCloth, Messes of Dresses, and Alice + Olivia.
Above: Novel Swim halter, rash guard and bottoms.
Starting her own swim line was the natural next step. Rosenbaum describes: “The Caribbean is in my blood (literally, my mother was born in the Dominican Republic), so I’ve always had a deep love for the ocean. As a native New Yorker, I’ve always been surrounded by great art, fantastic design, and the very best of the fashion world. I combined these loves when I created Novel.”
Above: Pina Crown Racer and Mid Rise bottoms.
Created for women who want to move confidently in and out of the water, the Novel line effortlessly transitions from the beach to the gym, to the gallery, or bar. Using a mix-and-match purchasing model from an edited range of shapes—halter top, racer back, one-piece halter, rash guard, classic bikini, mid rise bikini, and surf legging—Novel offers a cool swimsuit in cuts that provide great coverage, so women can feel good, comfortable, and chic no matter where they are. The Novel line showcases Rosenbaum’s signature surf inspired drawings. Her first collection features a cheeky Pineapple Crown print and a Pineapple Polka Dot print—and offers solid options in black, coral, and yellow.
Suits from the first collection start at approximately $128 retail.