Novel Swim Summer 2017 Collection – 100% Fresh: Not from Concentrate

Novel Swim Summer 2017 Collection – 100% Fresh: Not from Concentrate

Novel kicks off Summer with 100% Fresh: Not from Concentrate, the swimwear line’s latest collection featuring five extra fruity prints and two new versatile swim silhouettes all made in the USA.

Owner and designer Laura Rosenbaum remarks, “People fell in love with our first pineapple prints, so we brought them back in full force. This Summer’s piñas have mega attitude. My favorite ones—Piña Donna and Piña Royale—even include pineapples racing in convertibles. People like weird, so we leaned into that and kept it extra fun and eccentric.”

Novel Swim Summer 2017

New prints from the collection include Pineapple Lushie, a vibrant pineapple print highlighted in neon brites on a black background, Piña Donna and Piña Royale, sunglass wearing, convertible driving feisty pineapples in purple and blue, and Beau Nana and Banana Boogie, spectacled bananas and banana bunches on navy and lilac backdrops. The line’s classic black and white Raya stripe print also returns.

Novel Swim Summer 2017 Collection – 100% Fresh: Not from Concentrate

“I’m super excited about our new Schoolgirl Suit,” Laura continues. “It looks like the iconic Baywatch one piece from the front, but the back has adjustable overall straps that loosen and tighten for different size torsos. You can wear them straight for an open back look or crisscrossed for added support. This suit lets you transition from beach babe to swim captain in a jiffy.”

Novel also brings forth a new racer and high waist bottom style, which is sleek and supportive and features seamless edges around key spots to prevent digging. Paired with the collection’s vibrant prints, it’s the cutest sporty suit you’ll see this season.

Novel Swim Summer 2017 Collection – 100% Fresh: Not from Concentrate

Learn More

Other styles in 100% Fresh include the brand’s reversible bikini and rash guard. Suits start at approximately $160 retail. For more information about Novel Swim or to book appointments, please email hello@novelswim.com or call 914.715.3503. Visit novelswim.com for more and follow @novelswim on Instagram and Facebook for news.

Shop Novel Swim online or at its Bikini Roadshows pop ups this Summer at Seilenna Bellport on July 1st and at the Riis Beach Bazaar on July 8, 9, 15, 16, 22, 23, 29, and 30th.

Novel Swim Summer 2017 Collection – 100% Fresh: Not from Concentrate

ABOUT NOVEL
Novel is a bathing suit line for women who want to feel comfortable, confident, and chic in and out of the water. The line has been featured on InStyle, Glamour, TeenVogue, ELLE, Shape, People Style Watch, PIX11 News, Fashion Times, The Lingerie Journal, the Lingerie Addict, Intima France and Italy, and more.

Laura Rosenbaum is the designer of Novel Swim. She is known for her cheeky, feminine illustration style. Before launching her own line, she spent 10 years consulting and illustrating for brands, retailers, and magazines in the fashion and design world.

Learn more at novelswim.com.

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