Odette Lingerie AW18 Insights


Nature is the ultimate muse.

Odette Lingerie’s owner, Liz Brighton, sees Nature’s influence this autumn/winter season with shimmers of gold and a rich pallet of sumptuous colours. According to Liz, for AW18, “Lingerie collections are being inspired by nature with materials and colors meant to arouse.”

For her own boutique, Liz says her theme is “Golden Glory” which is, “focused on the colors of a beautiful autumn day – amber, copper, and lots of gold – in silks, velvets and lace. To talk of nature these days, you have to speak to sustainability and important message to get across to customers and lingerie fanatics.

Underprotection AW18

With this in mind, Odette is stocking the Danish brand Underprotection. The brand uses sustainable fabrics, including recycled polyester made from plastic bottles, recycled wool, organic cotton, cellulose-derived lyocell, as well as a milk-based material. Styles are playful and sexy, and are made in a small factory in New Delhi, India.


Inspired by Dita’s personal archive of vintage lingerie this collection reflects her timeless elegant style.

Additionally, the boutique is carrying the Dita Von Teese range this season. The collection is described as an artfully curated selection of wearable, yet glamourous lingerie designed for all contemporary women, with respectful reference to the fashions of the past.

This season, Odette is also celebrating Aubade’s 60th anniversary. “This is an exciting time for the industry,” said Liz.

About Odette Lingerie

The award-winning boutique has now been opened for two years, in the heart of Old Amersham – specialising in lingerie, nightwear, swimwear and activewear.

Beautiful brands from around the world including La Perla, Stella McCartney and Melissa Odabash have been expertly selected for their quality, style and above all else fit and comfort. We cater for all ages and most shapes and sizes with bras up to an I cup.

To learn more visit www.odettelingerie.co.uk

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