PantyProp Packaging Unveiled
“[PantyProp] is a perfect inventory add-on to get your customers talking. Lingerie is very personal so this just puts the icing on the cake to create better personal dialogue and build consumer relationships.” – Crystal Etienne, PantyProp.
Since it’s official launch late last year, PantyProp garnered some major consumer press attention from People.com to Seventeen.com and continues to resonate with customers around the US. The brand’s partnership with 23-year old lingerie model and all-around-phenom Kanya Sesser was an amazing story that zeroed in on what makes PantyProp and its founder, Crystal Etienne, so special. We caught up with Crystal to get the scoop on what’s new with PantyProp, and what to expect this year:
Crystal, thanks for taking the time to talk to us about what’s new with PantyProp. Congrats on all the great developments! Now that PantyProp is shipping, we were hoping you could tell our readers a little bit about the packaging for your brand?
PantyProp has been doing exceptional well and has expanded so much since the last time we spoke. We finally have our sample completed for our bodysuit- which is expected to have professional product shots and be up on the website for pre-order on December 15, 2016 and our hosiery division is almost completed for mid January 2016, with leggings to follow a month later.
Editor’s Note: PantyProp’s PropSuits are now available: http://www.pantyprop.com/#!propsuits/fx5od
This is a major milestone to our brand, because we want to be known as the undergarment brand for people who leak – not just period panties – we are so much for than that. We are a lifestyle brand for women who want better products to deal with sanitary pads and leakage for their natural body function. Some people have stemmed PantyProp as the next big thing and all I just wanted to do was help women like myself who was going through a maxi-pad fail.
“We are a lifestyle brand for women who want better products to deal with sanitary pads and leakage for their natural body function.”
Since we started started shipping the response has been phenomenal from consumers, big direct websites like Zulily.com, they reached out to me directly and wanted to run an event on our products, and a DRTV company wants to do business – I was stoked – I am still pinching myself from all the love, but know that this is something that was needed and ignored by these big companies. Even, Investors have been ringing my phone like crazy, I am currently in Atlanta speaking to you waiting to go into a pitch meeting with 8 Angel investors. I am loving all the great customer feedback, I am a woman, so I can relate.
Why did you choose to go with packaging that was very clear? What are the dimensions? Is the material recyclable?
Our main goal this year is to get this product into as many small boutiques as possible, we have set up a complete marketing kit package now for boutique owners to be able to sell our products. We designed our packaging very friendly for storefront and web. We chose this clear feminine packaging because we want to remain with what we stand for – clean, fresh, and simple yet, innovative. Our packaging has already won the praise from many boutique’s who expressed interested.
They love the fact that you display it throughout the store, or very friendly at the counter for add-on point of sale because it is very eye-catchy, but not overly novel. The card inside displays our simple get-people talking slogan “Put it on Prop it in and Go!” as well as the quick instructions.
We encourage all boutique owners to visit our wholesale webpage at http://www.pantyprop.org/#!wholesale/c1z7a – this is a perfect inventory add-on to get your customers talking. Lingerie is very personal so this just puts the icing on the cake to create better personal dialogue and build consumer relationships.