Paramour Spring 2018: Wire-Free Styles
Above: The Paramour Spring 2018 collection includes styles like Captivate.
This spring, Paramour by Felina will boast a fresh look and a youthful take on the everyday bra that speaks to women who are young at heart and want to celebrate their curves. “We’re giving her more fashion-solution driven garments,” says creative director, Willy Mrasek. “We’re trying to celebrate each individual woman and give her options outside the normal national idea of what’s considered fashion.”
“We are going into the spring season expanding our wire-free revolution with the plus size customer in mind,” adds Mrasek. “We’re seeing that the whole wire-free revolution is not going to go away.” All the of the wire-free styles from Paramour feature contour cups and convertible straps for a nice clean look.
The Abbie (pictured above), is a crochet lace bralette with contour pads. It comes in sizes small through XX-Large and comes in fandango pink, sugar baby and black. The bralette features pullover styling with a racerback and power mesh lined sides and back for a more custom fit. Abbey is also available with underwire contour T-shirt cup, which features front closure and a deep plunge.
The Ariel (pictured above) is a poly micro wire-free bralette with a Chantilly Lace back. It is available in sizes 34 – 40 C, D, DD and 34 – 38 DDD. The seamless brushed poly micro outer cups and covered elastic bottom band provide comfort and added support. Extra support comes from pliable boning at the wing and contour cups offer a curve-hugging silhouette. Stretch lace mesh back details also provide a modern aesthetic in addition to a traditional leotard construction.
Available for 3/25 delivery, the Bette bralette (pictured above) features a plunge V-neckline with vertical seaming and mesh lined cups for shaping and comfort. A plush wide elastic under band and adjustable hook and eye add function and support.
While the styling is updated and on trend, Paramour still finds its roots in solution driven intimates. “All of our brands have solutions,” says Mrasek. “It started with Felina and then they were layered into Jezebel. Now our plus size, full figure solutions bra from Paramour has hit the market.”
Above: Ellie seen in this wonderful Blue Botanical print.
The Marvelous, a strapless contour bra, is a traditional seamless bra with micro lamination that is mitered at the neckline to lie flat. “It’s got boning strategically at the back wing and the quarter wing for stabilization,” says Mrasek. And it features flat silicone throughout the facing elastic so it stays put. This has been one of the line’s most popular styles for it’s solution-driven nature.
Following suit, Paramour has added a wire-free option to the Marvelous line. The new micro wireless bra is designed to lift, shape and support. The lightly contoured cradle with side boning adds extra support. It also features adjustable straps that crisscross.