Parfait Active Launches with New Sports Bra
As sports intimate apparel booms this spring, Parfait Lingerie is set to debut its activewear category, Parfait Active. This spring, the brand introduced its first-ever sports bra, which is part of the the Spring/Summer 2018 collection.
The ultra-supportive sports bra is thoughtfully and strategically designed for C through G cups, utilizing the same superior commitment to design, fit and function Parfait has become known for since launching over a decade ago. The full coverage silhouette features moisture-wicking foam cups with hidden underwire, breathable powermesh inserts, a wide elastic underband, padded, adjustable shoulder straps and more guaranteeing the ultimate in comfort and support for low, medium or high-impact workouts. The bra comes in colorblocked Infinity Blue, Claret Red and Black and will be sold at a retail price point of $54.00.
Parfait Active, which began deliveries to US retailers in March, comes as just part of the brand’s Spring/Summer 2018 Collection, introducing further exciting, new silhouettes including a Non-Wire Soft Cup Bralette for D through G cups.
In total, Parfait’s stylish, size-inclusive collections will span lingerie and activewear, available in an expansive size range of 28 through 44 bands; A – K cups; and XS – 4XL bottoms (varying by style). Parfait will continue expanding into the activewear market with further silhouettes slated for debut in subsequent seasons.
Learn more about Parfait Active
Parfait Active Gallery
Dedicated to fit and innovative style, Parfait collections are designed in both fit and silhouette to elegantly embrace and enhance the body, from petite to full bust to full figure. Styles range from bras and briefs to non-wire bralettes and best-selling babydolls, sports bras to nursing bras, bridal lingerie to under-the-gown bustiers. Committed to size-inclusivity, Parfait collections come available in an expansive size range of 28-44 bands, A-K cups, and XS-4XL bottoms (varying by style). The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her bras and lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now women can easily add confidence and style to their lingerie wardrobe just by whipping up a little bit of Parfait!
A celebrity favorite, Parfait collections have been worn by top actresses, models and performers around the world including Sofia Vergara, Sharon Stone, Nicki Minaj, Ashley Graham, Nicole Scherzinger, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas and more. Parfait collections are available at retailers and e-retailers nationwide and throughout the globe. www.parfaitlingerie.com