Parfait Announces Winner From Empowering Mother’s Day Giveaway

Love Your Mom Bod! Parfait Announces Winner From Empowering Mother’s Day Giveaway

This past Mother’s Day, leading lingerie brand Parfait honored moms of all body types, shapes and sizes with a celebratory “Love Your Mom Bod” Getaway Giveaway. The contest closed on Mother’s Day (Sunday, May 13th) at 5:00pm PST, when the lucky winner, @sarah.liz.a, was selected via random drawing and announced through Parfait’s social media channels. A video compilation of select contest entries and the winning mom can be found on Parfait’s Instagram (@parfaitofficial) here: https://www.instagram.com/p/Bi0Ng09AhMp/?taken-by=parfaitofficial

Because all mamas deserve a break, Parfait gave 1 lucky mom (and the family!) a two-night stay at a local getaway destination. To enter, participants needed to follow 3 simple steps:

1. Show us your mom bod! Snap of pic of yourself in your favorite swim suit.

2. Upload your photo to Instagram, Facebook OR Twitter, and tag Parfait. (IG: @parfaitofficial; FB & Twitter: @parfaitlingerie)

3. In your photo’s caption, hashtag #perfectfigure and tell us: What is the longest length of time you’ve spent in labor?

Numerous submissions were received throughout the course of the contest, including such inspiring entries as:

“It’s a one-piece life I live after two maniacs but I love every second of it! 14 hours of labor topped my charts! #perfectfigure” @aliciaky112

“My #mombod 10 months after my 2nd child. I was blessed to be able to experience 9 hours of natural labor for my son and just a few hours of active labor for this little cutie. <3 #perfectfigure” @sarah.liz.a

“I have a 4 year old boy, and I just had a baby girl 9 months ago. I was in labor for about 15 hours with each of them! I am now happily a size 14, and I love every extra inch of my body because it helped me build two happy, healthy babes! @parfaitofficial #perfectfigure” @stephaniewithlove

Parfait’s “Love your Mom Bod” contest comes as just part of the brand’s empowering #PerfectFigure campaign, a size-inclusive initiative exposing what it really means to have a #perfectfigure. Alongside a core photo series featuring six inspiring women of varying backgrounds, abilities and body types, the multi-faceted campaign also includes a number of dynamic influencer partnerships, further self-love sweepstakes and additional body-positive events held throughout the year.

All campaign activities will roll out continuously throughout 2018, creating a consistent space of body-positivity, inclusiveness and self-love designed to inspire all women to embrace their own, beautiful and unique #perfectfigure. Find out more at www.parfaitlingerie.com.

About Parfait
Dedicated to fit and innovative style, Parfait collections are designed in both fit and silhouette to elegantly embrace and enhance the body, from petite to full figure. Styles range from bras and briefs to non-wire bralettes and best-selling babydolls, sports bras to nursing bras, bridal lingerie to under-the-gown bustiers. Committed to size-inclusivity, Parfait collections come available in an expansive size range of 28-44 bands, A-K cups, and XS-4XL bottoms (varying by style). The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her bras and lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now women can easily add confidence and style to their lingerie wardrobe just by whipping up a little bit of “Parfait!”

A press & celebrity favorite, Parfait collections have been worn by top actresses, models and performers around the world including Sofia Vergara, Ashley Graham, Sharon Stone, Nicki Minaj, Nicole Scherzinger, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas and more. Shot in a Parfait bra on the cover of Allure magazine September 2012, Vergara is quoted saying: “When I find a bra that works for me…” Parfait collections are available at retailers and e-retailers nationwide and throughout the globe. www.parfaitlingerie.com

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