Parfait AW18 Lingerie Collection
Parfait AW18 will begin hitting retailers worldwide beginning July 2018, at a suggested retail price point of $14 – $64.
Size-inclusive lingerie brand Parfait is thrilled to unveil its Autumn/Winter 2018 Collection, marked by a range of romantic new groups, the expansion of their sports bra segment, plus – the debut of their first-ever nursing bra.
Popular best-sellers Adriana, Sandrine (pictured at the start of this story) and Enora see new, deep-hued color additions, while the Parfait Panty collection also picks up a new, seasonal color palette. Remaining committed to producing beautiful lingerie for all body shapes and sizes, Parfait continues to offer an expansive size range of 28 – 44 bands, A – K cups and XS – 4XL bottoms (varying by style).
Five brand new collections launch with romantic Mariela, fabricated from stretch satin with lace overlay in Nightshadow Blue or Plum/Nostalgia Rose. Peekaboo keyholes add a flirty element to the collection, seen in the center gore of a Contour Padded Bra and Unlined Wire Bra as well as the back of a complementing Bikini bottom. Sophisticated Cora exudes elegance with an Unlined Longline Bra and matching Bikini bottom, featuring lace paneling and underbust piping in Bare or Navy Blue.
The Parfait AW18 Lingerie Collection offers an expansive size range of 28 – 44 bands, A – K cups and XS – 4XL bottoms (varying by style).
Brand new Lulu offers an Underwire Bra, Hipster and Babydoll/G-String set featuring delicate embroidery and sheer mesh, successfully merging retro-inspired elegance with alluring flirtation in Scarlette, Grape or Black/Pewter. The Babydoll set further features a built-in, unlined bra with underwire providing the perfect amount of support.
Dalis is effectively your new go-to for everyday comfort and style, presenting a wireless Bralette exclusively for cup sizes D – G alongside a matching Hipster in Navy or Black. Fabricated from a super-soft Modal/Spandex blend, the Bralette features a wide elastic underband for superior support, straps that convert with a J-hook into a racerback silhouette, and pretty scalloped lace trim. Existing best-sellers Adriana, Sandrine and Enora return for the season with new color palettes in tow, unveiling a purple-hued Mulberry, holiday-perfect Burgundy and sheer Black, respectively.
Introduced for Spring/Summer 2018, Parfait Active continues to grow for Autumn/Winter with a brand new Unlined, Wire-Free Sports Bra for cup sizes C – G. Offering maximum support for active lifestyles, the Wire-Free Sports Bra features a moisture-wicking fabrication with breathable mesh paneling, as well as a wide elastic underband for wire-free comfort that doesn’t sacrifice support. The bra comes available in two colors, Black and contrasting Rabbit/White.
In further market expansions, everyday basics just got elevated for new moms with Leila, introducing Parfait’s first Nursing Bra in Bare and Black. The bra features an instant, easy-to-open clasp, available from C – H cup in stretch tricot with soft lace trim.
Parfait Panty also continues to expand their collection of go-to, wear-everywhere skivvies, with two new, seasonal hues. Navy is added to the So Essential collection, featuring Thong, Bikini and Hipster bottoms in super soft modal and scalloped lace. So Glam also returns for AW18, introducing Scarlette to its stretch lace trio of Thongs, Bikinis and Hipsters. All Parfait Panty styles are available for purchase individually, or in gift-ready sets of three.
Questions about the Parfait AW18 Lingerie Collection?
Parfait AW18 Lingerie Collection Gallery
Dedicated to fit and innovative style, Parfait collections are designed in both fit and silhouette to elegantly embrace and enhance the body, from petite to full figure. Styles range from bras and briefs to non-wire bralettes and best-selling babydolls, sports bras to nursing bras, bridal lingerie to under-the-gown bustiers. Committed to size-inclusivity, Parfait collections come available in an expansive size range of 28-44 bands, A-K cups, and XS-4XL bottoms (varying by style). The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her bras and lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now women can easily add confidence and style to their lingerie wardrobe just by whipping up a little bit of “Parfait!”
A press & celebrity favorite, Parfait collections have been worn by top actresses, models and performers around the world including Sofia Vergara, Sharon Stone, Nicki Minaj, Ashley Graham, Nicole Scherzinger, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas and more. Shot in a Parfait bra on the cover of Allure magazine September 2012, Vergara is quoted saying: “When I find a bra that works for me…” Parfait collections are available at retailers and e-retailers nationwide and throughout the globe. www.parfaitlingerie.com