Parfait Challenges Status Quo With Empowering Campaign
“What is a #PerfectFigure?“
With the New Year brings new resolutions to conquer, and for many that means changing their body in some way to “fit in” to societal norms. But what does it mean to “fit in” and what exactly is a “perfect figure?” Leading lingerie brand Parfait is on a mission to find out. The size-inclusive brand posed the question to six inspiring women of varying backgrounds, abilities and body types, all redefining what it means to have a #perfectfigure. The resulting campaign spotlights these women through an empowering series of photos and short films, all bravely baring body and soul while breaking down barriers and challenging the status quo. #PerfectFigure launches this month and will live online at www.parfaitlingerie.com as well as through the brand’s Facebook page, Instagram account and further social media channels.
“To me, having a “perfect figure” means just being comfortable, 100% comfortable. Doing whatever it is you like, whoever it is you are. If there are things you want to improve on, do it. But not to be anyone else’s type of perfect. You only need to be the type of perfect that YOU are happy with and want to be!” – Tanesha Brown, Vitiligo Queen & #PerfectFigure Advocate
Six fearless women are featured in the campaign’s core photo series, baring all from petite to curvy, stretch marks to vitiligo, differently abled to differently identifying. Journalist and fashion blogger Amy Stretten is mixed race Native American from the Chickahominy Tribe of Virginia; Tanesha Brown (a.k.a. Vitiligo Queen) is a mother, makeup artist and motivational speaker living with vitiligo; Candice Kelly is a plus-size model, blogger and advocate, Tatiana A. Lee is an actress, model and lifestyle blogger living with spina bifida, Kelsey Rose is a mom-model-entrepreneur living with vitiligo; and Gloria is a vegan mom-model proudly navigating the modeling industry with visible stretch marks. The campaign will follow with a series of short films further challenging the status quo from body image to bra fit, through intimate interviews, insights and how-to’s.
“A perfect figure to me has nothing to do with one’s body type. Having a “perfect figure” means loving yourself just as you are, seeing yourself as perfect despite what flaws one may have according to society. Being a #perfectfigure in Parfait’s campaign means sharing my self love with the world, inspiring other women to love themselves unconditionally too.” – Amy Stretten, Journalist & #PerfectFigure Advocate
A number of dynamic influencer partnerships will further amplify the campaign, including collaborations with bionic model @rebekahmarine, bra fit expert and body image advocate @hurraykimmay, plus size style blogger @nerdabouttown and more. A series of self-love sweepstakes and body-positive events will take place throughout the year as well, encouraging participation and community through exciting activations including Curvy Con in NYC, CurvyGirl Fashion & Beauty Conference in Chicago and Curve Fashion Festival in the UK.
All campaign activities will roll out continuously throughout 2018, creating a consistent space of body-positivity, inclusiveness and self-love designed to inspire all women to embrace their own, beautiful and unique #perfectfigure. Find out more at www.parfaitlingerie.com.
Dedicated to fit and innovative style, Parfait collections are designed in both fit and silhouette to elegantly embrace and enhance the body, from petite to full figure. Styles range from bras and briefs to non-wire bralettes and best-selling babydolls, sports bras to nursing bras, bridal lingerie to under-the-gown bustiers. Committed to size-inclusivity, Parfait collections come available in an expansive size range of 28-44 bands, A-K cups, and XS-4XL bottoms (varying by style). The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her bras and lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now women can easily add confidence and style to their lingerie wardrobe just by whipping up a little bit of Parfait!
A celebrity favorite, Parfait collections have been worn by top actresses, models and performers around the world including Sofia Vergara, Sharon Stone, Nicki Minaj, Ashley Graham, Nicole Scherzinger, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas and more. Parfait collections are available at retailers and e-retailers nationwide and throughout the globe. www.parfaitlingerie.com