Parfait Expanded Sizing for SS17

Parfait Expanded Sizing for SSS17

Parfait furthers its stance at the forefront of the accessible market with the unveiling of an expanded size range for Spring/Summer 2017. Formerly available in full bust sizing only (30D – 40G), styles are being extended to encompass a broad, inclusive size range covering 28 – 44 bands, A – K cups and XS – 4XL bottoms.

With a continued commitment to deliver superior value, collections in the new size range will hit retailers worldwide beginning late December 2016 at an accessible retail price point of $14.00 – $69.00.

Parfait Expanded Sizing for SSS17

“There has been a high demand for expanded sizes for quite some time,” says Sales Manager Marcia Shally. “Parfait has not only successfully filled in a large gap in the market, but has consistently brought a selection of beautifully designed lingerie to women at an accessible price. We are thrilled to now offer these same styles to an even broader customer base through the expanded size range.”

Starting with the Spring/Summer 2017 season, newly introduced collections Enora, Irene and Sandrine alongside Charlotte in new Woodrose/Black will offer all silhouettes from C – G cup, 30 – 44 bands and XS – XL bottoms. Popular bestsellers Casey, Jeanie, Ellie and Elissa will offer the same size range as well, in select colors and silhouettes.

Parfait Expanded Sizing for SSS17

Expanding even further, brand new collections Lynn and Matilda will offer all silhouettes from A to E cup, with bands ranging from 32 – 38 and bottoms XS – XL. The cult-following Charlotte collection is also on board, offering bestselling colors Icy Blue, Purple Wine, Dusty Rose, Red/Black and Floral Shimmer in B – K cups, 28 – 44 bands and XS – 4XL bottoms.

All new collections introduced moving forward will be available starting between A and C cups with some extending as far as K cup, all matching bottoms available from XS – 4XL. The expanded size range will also be reflected in Parfait’s forthcoming branding and marketing initiatives, with a push towards full figured visibility in campaign imagery and social media communications.

Parfait Expanded Sizing for SSS17

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About Parfait
Dedicated to fit and innovative styling, Parfait collections are designed in both fit and silhouette to elegantly embrace and enhance the body, from petite to full figure. Styles range from bra and brief sets to bustiers and best-selling babydolls, available in sizing from 28-44 bands, A-K cups, and XS-4XL bottoms. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her bras and lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now women can easily add confidence and style to her lingerie wardrobe just by whipping up a little bit of “Parfait!”

A press & celebrity favorite, Parfait collections have been worn by top actresses, models & performers around the world including Sofia Vergara, Sharon Stone, Nicki Minaj, Ashley Graham, Nicole Scherzinger, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas and more. Shot in a Parfait bra on the cover of Allure magazine September 2012, Vergara is quoted saying: “When I find a bra that works for me…” Parfait collections are available at retailers and e-retailers nationwide and throughout the globe.

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