Parfait Furthers Brand Mission of Female Empowerment
Continuing with its mission of female empowerment and body positivity, global lingerie brand Parfait is excited to announce the recent debut of their in-house content platform. The Parfait blog features 15-20 original posts each month from a team of talented contributing writers, housing feel-good content categories ranging from bras and lingerie to health and beauty, style to travel, money to smart living.
All content is underscored by Parfait’s core mission to inspire, educate and engage today’s no-limits woman through female empowering, body-positive messaging. Debuting for Winter 2017, Parfait’s blog can be found at www.parfaitlingerie.com/blog.
“Content is indisputable in its ability to positively or negatively impact the perspective of the consuming public. We’re thrilled to now be able to offer our own original channel of smart, empowering content to positively influence our fans, friends and followers,” says Kristoffer Cardona, Marketing Manager of Parfait.
Committed to realistic expectations when it comes to body shape and size, the blog’s imagery aligns with Parfait’s size-inclusive social media channels, portraying women from petite to curvy. Truly believing that knowledge is power, recent posts include “A Brief History of Women’s Rights,” “9 Simple Ways to Save Money This Month,” “Don’t Lose Weight – Gain Health,” “How to Prepare For A Boudoir Photo Shoot,” “A Letter to My 15 Year-Old Self” and “11 Simple Ways to Relieve Anxiety.” Specific to fashion and beauty, content focuses on size-inclusive style and organic, non-toxic products, such as “Top 5 Bra Styles For Women With Big Boobs,” “Find Your Bra Sister Size With Our Simple Chart,” “20 Pretty Plus-Size Dresses Perfect for Date Night,” “25 Amazing Beauty Uses for Coconut Oil” and “10 Easy Beauty Tips for Glowing Gorgeous Skin.” The blog frequently features Parfait retailers as well with store spotlights, expert bra fit tips, Q&A’s and more, such as “Why Every Woman Should Get a Professional Bra Fitting.”
“It’s an honor to partner with strong women that are making a difference in this world, like our Contributing Wellness Writer, Krystal Gordon,” Says Cardona. “She took her first bikini selfie last year at age 31 to prove that there is no certain body type to have a bikini body. Readers can read up on her lifestyle practices on the blog twice a week.”
The blog comes on the cusp of Parfait’s recent #morepowHERful campaign, a series of exciting, empowering marketing activities unveiled throughout 2016 that culminated in an original short film-turned-viral sensation. Released on Women’s Equality Day, the brand’s “Women are PowHERful” film quickly hit home with viewers – generating a whopping 50,000+ views and 500+ shares in its first 5 days alone. To-date the video has been viewed over 146,000 times with 1,400+ shares, showing no signs of stopping. The film can be viewed on Parfait’s Facebook page (@ParfaitLingerie) HERE.
Parfait looks forward to continued content and further campaigns supporting the brand’s mission of inclusivity, positivity and empowerment.
Questions about Parfait?
Dedicated to fit and innovative styling, Parfait collections are designed in both fit and silhouette to elegantly embrace and enhance the body, from petite to full figure. Styles range from bra and brief sets to bustiers and best-selling babydolls, available in sizing from 28-44 bands, A-K cups, and XS-4XL bottoms. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her bras and lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now women can easily add confidence and style to her lingerie wardrobe just by whipping up a little bit of “Parfait!”
A press & celebrity favorite, Parfait collections have been worn by top actresses, models & performers around the world including Sofia Vergara, Sharon Stone, Nicki Minaj, Ashley Graham, Nicole Scherzinger, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas and more. Shot in a Parfait bra on the cover of Allure magazine September 2012, Vergara is quoted saying: “When I find a bra that works for me…” Parfait collections are available at retailers and e-retailers nationwide and throughout the globe. www.parfaitlingerie.com