PARFAIT Launches “Lingerie Success” Podcast Series For Retailers
PARFAIT is thrilled to announce the launch of their “Lingerie Success” podcast series, designed to help intimates retailers grow and maximize their selling success in today’s increasingly competitive retail market. Produced in-house, the weekly series features a dynamic 30-minute podcast committed to offering insight and guidance to brick & mortar lingerie boutiques and specialty shops.
The series kicked off this past week with the first episode, “Using Google to Drive Business to Your Lingerie Store.” Retailers can listen in via Soundcloud, Google Play or iTunes, and all podcast episodes are further housed online at: http://success.parfaitlingerie.com/topic/podcast.
Above: Parfait FW17.
“We are big believers of providing value to the lingerie business community,” says Kristoffer Cardona, PARFAIT’s Marketing Manager. “After speaking with hundreds of lingerie boutiques about both challenges and successes, we decided to launch this podcast series to offer a further resource of tips, strategies and information tailored specifically to the needs and goals of the lingerie store owner.”
Keys to Success
1) How to reach new shoppers and drive more foot traffic into your store
2) How to drive repeat purchase ability and increased spend over time from the same shoppers
3) How to best share your store’s success to further grow and develop a loyal customer base.
Episode topics include best marketing strategies, selling tips and tools, retail news, industry interviews and more, presented in an efficient, easy-to-digest manner adaptable to each store owner’s unique needs.
Together with PARFAIT’s recently launched in-house blog, the brand now offers a complete set of resources for both the consumer and industry – all underscored by a core mission to inspire, educate, and engage today’s no limits woman through inclusive, positive and empowering messaging.
Dedicated to fit and innovative styling, Parfait collections are designed in both fit and silhouette to elegantly embrace and enhance the body, from petite to full figure. Styles range from bra and brief sets to bustiers and best-selling babydolls, available in sizing from 28-44 bands, A-K cups, and XS-4XL bottoms. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her bras and lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now women can easily add confidence and style to her lingerie wardrobe just by whipping up a little bit of “Parfait!”
A press & celebrity favorite, Parfait collections have been worn by top actresses, models & performers around the world including Sofia Vergara, Sharon Stone, Nicki Minaj, Ashley Graham, Nicole Scherzinger, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas and more. Shot in a Parfait bra on the cover of Allure magazine September 2012, Vergara is quoted saying: “When I find a bra that works for me…” Parfait collections are available at retailers and e-retailers nationwide and throughout the globe. www.parfaitlingerie.com