PerfectFigure 2.0: PARFAIT Extends Body-Positive Campaign
“This campaign is about embracing who you are, physically and mentally, body and soul.” – Jesslynn Marquez.
In response to its highly successful #PerfectFigure campaign, an empowering, body-positive initiative released earlier this year, size-inclusive lingerie brand PARFAIT is thrilled to debut a follow-up photo and video series further challenging societal beauty norms. Effectively redefining what it means to “fit in” in today’s society, six inspiring women of varying backgrounds, abilities and body types bravely bare body and soul to challenge the status quo and drive a conversation on embracing your own, beautiful and unique “perfect figure.” #PerfectFigure 2.0 launches this month and will live online at www.parfaitlingerie.com as well as through the brand’s Facebook page, Instagram account and further social media channels.
The decision to extend the campaign came after an overwhelmingly positive response to the original photo and video series, released just after the New Year. Originally distributed through PARFAIT’s social media channels, the campaign quickly went viral through thousands of shares and reposts between Instagram, Facebook, Twitter and Pinterest, alongside powerful media pickup from such heavy hitters as The Daily Mail, PopSugar, A Plus and Yahoo! Style. With so much support, encouragement and engagement from women around the world, PARFAIT knew they couldn’t stop here:
“Launching #PerfectFigure, we had no idea to the extent we would be opening up a forum for women to discuss all definitions of beauty,” says Jesslynn Marquez, Marketing & Social Media Coordinator, PARFAIT. “In today’s society it’s so easy to slip into a pattern of constantly comparing yourself to others, and through this campaign we’re here to show, to prove, that there is no such thing as one ideal body type or “perfect figure.” This campaign is about embracing who you are, physically and mentally, body and soul. It’s about accepting your own #PerfectFigure no matter it’s size, shape or form, because beauty and “perfection” truly come in all forms!”
Six fearless women are featured in the extended campaign, turning “flaws” into flaw-less from petite to curvy, stretch marks to vitiligo, differently abled to differently identifying. New to the photo series is RaeAnn Langas, a self-described “body positive babe,” model and fashion blogger, as well as Dru Presta, a petite model, body positive curator and mental health advocate born with a form of dwarfism. Returning to the campaign are Tanesha Brown (a.k.a. Vitiligo Queen), a mother, makeup artist and motivational speaker living with vitiligo; Candice Kelly, a plus-size model, blogger and advocate, Tatiana A. Lee, an actor, model and lifestyle blogger living with spina bifida, and Gloria, a vegan mom-model proudly navigating the modeling industry with visible stretch marks. Accompanying the photo series is a powerful short film going behind the scenes of the photoshoot, including candid thoughts on body image, stereotypes and overcoming challenges from the campaign’s inspiring #PerfectFigure ambassadors.
“This is to everyone who told us “no.” We’re all here to tell you “YES.” We ALL have a #perfectfigure, and Parfait lingerie has the best choices for all figures!” – Dru Presta, PARFAIT #PerfectFigure Ambassador
A number of dynamic influencer partnerships will further amplify the campaign, including collaborations with petite x plus-size blogger @nataliexcraig, curve model @daisy_christina, bionic model @rebekahmarine, plus size model, dancer & makeup artist @beautymarked_illy, and Italian curve model @costina_got_curves.
PARFAIT looks forward to participating in a series of body-positive events throughout the summer and fall as well, including Curvy Con in New York City in partnership with size-inclusive retailer LiviRae Lingerie, and Dream Big Curvy Fashion & Beauty Conference in Detroit in partnership with Busted Bra Shop.
All campaign activities will roll out continuously throughout 2018, creating a consistent space of body-positivity, inclusiveness and self-love designed to inspire all women to embrace their own, beautiful and unique #perfectfigure. Find out more at www.parfaitlingerie.com.
PerfectFigure 2.0 Gallery
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