Pillow Fight London Recap

1-London Tower Bridge v2

Brands featured above: Louise Ferdinand and Raine & Bea (left) La Figurelle (lower middle) Dentelle Etc.. (Right). Nour London @Vivachoo boutique (Jewellery), Love Me Sugar (Eye Masks).

Photos by Ana Gely A. Photography

International Pillow Fight Day landed in London on April 5, 2014. For the sixth year in a row London’s Trafalgar Square saw Londoners let loose and attack in full feathery force. London was just one of more than 100 cities across the globe, including Berlin, Paris and New York, who took part in the yearly occurrence. The event, organized by new mind spaces as part of the underground movement, was organized in attempt to let people forget their everyday worries and relive stress through the power of the pillow!

London's Calling Phone Box

Brands featured above: JANAY and Kiss Me Deadly (left), Emma Harris and Esty Lingerie (middle), Augustine London and JANAY (suspender)(right).

Joining in on the feathered fun was Calico PR and their pillow fight inspired lingerie shoot. Dressed in the latest lingerie fashion from multiple brands, models took to the streets of London for the day and gave London a wakeup call to remember. Starting at London’s Iconic Tower Bridge, the sleepy eyed beauties made their way to the event and waved the UK Flag at Trafalgar Square, joined by an army of pillow fighting enthusiasts, where feathers flew high in a pillow fight to end all pillow fights!

Black Cab

Brands featured above: Pure Chemistry (left) Karolina Laskowska (middle). Kocolala & Nour London @Vivachoo boutique (right).

Participating brands included: Dentelle Etc…, La Figurelle, Louise Ferdinand, Vivachoo Boutique, Love Me Sugar, Kiss Me Deadly, Emma Harris Lingerie, Esty Lingerie, Augustine London, JANAY, Raine & Bea, Pure Chemistry, Karolina Laskowska, Kocolala, Henry Hunt, Shell Belle and Ava Corsetry. All participating brands in the Pillow Fight Shoot are represented by Calico PR.

Missed out on the Pillow Party this year? Fear not, International Pillow Fight Day will return next year, on the first Saturday of April, and London will once again be Pillow Talking!

5-Trafalgar Square v2

Brands featured above: Shell Belle (left), Raine & Bea (middle), Emma Harris (right). Accessory from Viva Choo (Jewellery), Henry Hunt (Faux Fur).

International Pillow Fight day is organized by Newmindspace, a non-profit Canadian organization. Since March of 2005, they have been organizing free, fun, all-ages events like parties on subway cars, public pillow fights, giant games of capture the flag on city streets, massive bubble battles, public art installations and much more. The largest event in the calendar is Newmindspace’s Pillow Fight NYC, which attracts over 5,000 people every year.

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