PinkChoseMe Foundation Bra Day Event a Success

PinkChoseMe Foundation Honorees

The breast cancer awareness organization PinkChoseMe Foundation hosted a successful BREAST RECONSTRUCTION AWARENESS (BRA) Day USA 2012, an awareness and fundraising celebration, this past October 17th, 2012.

The Lingerie Alliance was one of the sponsors of this event which attracted over 200 guests.

Tiffany Jones, Founder and President of PinkChoseMe Foundation, worked with the American Society of Plastic Surgeons and the Plastic Surgery Foundation to bring BRA Day USA 2012 to New York City for the very first time.

This year nearly 227,000 U.S. women will be diagnosed with breast cancer. Research has found that nearly 7 out of 10 women are unaware of their breast reconstruction options at the time of their breast cancer diagnosis, a number that is more pronounced among minority and uninsured women.

These numbers exist in spite of federal and state laws that require health insurers (including Medicaid and Medicare) to cover breast reconstruction procedures along with a number of state laws promoting a team approach to breast cancer that ensure a plastic surgeon is consulted prior to surgical mastectomy.

PinkChoseMe is committed to closing this loop. It is in that vein that the American Society of Plastic Surgeons in collaboration with The Plastic Surgery Foundation launched a two year public awareness campaign that seeks to increase the number of women who are informed of their surgical reconstruction options at the time of their diagnosis and prior to mastectomy.

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The campaign strategy integrates media, industry, marketing, public relations, celebrity endorsement and meaningful research to raise awareness and educate the public about the options available post-mastectomy.

This celebratory event was is intended to be uplifting and spirited cap to a day filled with events throughout the country and in New York, which are dedicated to “closing the loop.” This festive affair included pink bubbly (courtesy of leading Italian winemaker MARTINI®) and light fare, VIP gift bags, music, silent auctions and dedicated art exhibits. In addition, special honored guests were presented with awards for their dedication and commitment to PinkChoseMe Foundation and the first ever BRA Day USA.

This unique awareness and fundraising event and held at the upscale Martin Lawrence Gallery in New York’s famed downtown neighborhood, SoHo.

Additional sponsors, contributors and participants of the event included The Plastic Surgery Foundation, the well-known Martin Lawrence Gallery, the leading online retailer of men’s and women’s underwear and intimates, luxury beauty and lingerie brand Naked Princess, floral design company Only Roses, beauty brand Benefit Cosmetics, Young Professionals United for Change, Michael Steele Photography, full-service design house Fred Gates Design, apparel brand Philosophy di Alberta Ferretti and the professional organization for intimate apparel professionals, The Lingerie Alliance.

Picture Gallery

About PinkChoseMe Foundation:
PinkChoseMe Foundation logoPinkChoseMe Foundation is a non-profit organization dedicated to uplifting the lives of women who are cancer survivors as well as those living with cancer. The Foundation offers innovative solutions which provide women with the tools to face their inner and outer beauty challenges. PinkChoseMe is challenged to educate women about preventive care, and strives to enrich their lives. The women of the PinkChoseMe Foundation were “Chosen” to continue their fight for a healthy and happy life. PinkChoseMe Foundation stands as a partner in the effort to “close the loop on breast cancer.”

About Breast Reconstruction Awareness (BRA) Day USA:
BRA Day LogoBreast Reconstruction Awareness Day, or BRA Day USA, is an initiative designed to promote education, awareness and access regarding post-mastectomy breast reconstruction.
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