Poupie Cadolle CURVENEWYORK Presentation
With so much emphasis on innovation, we often forget to look back to see how far we have come. This past February at CURVENEWYORK, fifth-generation corsetiere Poupie Cadolle shed some light on the origins of the modern day bra and the developments of her family’s business, Cadolle.
In, “The Bra: A History, Cadolle’s Intimate Developments” Poupie, joined by her daughter Patricia, took us inside the famed lingerie design house’s history. She shared stories and insight from 1889, when Herminie Cadolle presented the first bra design at the World’s Fair, to present day.
Herminie’s design was based on a simple principle, comfort. She cut the traditional female corset in two. From that point on Cadolle continued to innovate. As women’s styles and fashions changed to favor a more boyish look, Marguerite Cadolle worked with Coco Chanel on the first flattening bra. (A relationship that was strained, Poupie says, by her grandmother’s desire to show off a woman’s curves.)
Poupie was trained by her mother Alice and became head designer of the ready-to-wear collections in 1989, and then became the owner of the firm when Alice retired. She has worked with very exclusive clientele, including Nicole Kidman, and teamed up with great couturiers, among them, Azzedine Alaïa with whom she worked for decades.
Poupie has a rich history and comes from a long line of strong females. They are feminist, but always retained their femininity, she said. A sentiment she hopes to see continue, not only for Cadolle, but industry-wide.
You can read more about Cadolle in the book, “Cadolle, An Extraordinary Family Saga”.
Learn more about Cadolle
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