PR for Lingerie Brands Part 3

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers.

For the third and final post in our series about PR for Lingerie Brands, let’s take a look at 5 free resources for lingerie businesses that opt to handle their own PR. While these links won’t replace the services of a dedicated PR professional, they will help with planning and executing your in-house PR strategy.

1) PR Couture—As one of the most well respected fashion PR blogs on the Internet, Crosby Noricks’ site is the place to visit for fashion-related PR news, tips, and strategy. New to PR Couture? Start with these 3 articles:
How to Develop a Fashion PR Plan
How to Write Fashion PR Goals, Objectives, Strategies and Tactics
Make Magic with Your Next Fashion/Apparel Tradeshow Exhibit

2) Young, Fabulous & Self-Employed—The lingerie industry’s own Lauren Rich (of RichPR) is a contributing editor for YFE, and she writes all about taking care of your own PR. New to YFS? Start with these 3 articles:
• Do-It-Yourself PR: Press Release 101
• Do-It-Yourself PR: Pitching 101
• Do-It-Yourself PR: Contacts

3) CopyBlogger—CopyBlogger is the definitive web resource for learning how to write copy (including press releases) that attracts readers who eventually become buyers. New to CopyBlogger? Start with these 3 articles:
109 Ways to Make Your Business Irresistible to the Media
The 6 Essential Steps to Writing a Killer Press Release
How to Use the Modern Press Release

4) HARO—An acronym for “Help a Reporter Out,” HARO is an online service for journalists to quickly get sources for their next story. Best of all, it’s 100% free. Peter Shankman, founder of HARO, also writes a blog at New to HARO? Start with these 3 articles:
The 5 Rules of HARO
5 Guaranteed Ways to Get Your Story Placed
• Top 10 Things That Will Make Me Unfriend/Unfollow You

5) Bad Pitch Blog-I love Bad Pitch Blog because it lets me feel okay about deleting the dozen or so bad press releases in my inbox every morning. Visit them to see if you’re committing one of the many faux pas featured here. New to Bad Pitch Blog? Start with these 3 articles:
“There Be No Vapor”: A Lesson in Good Pitch Practice
PR People: Stop Being Bad at Stuff and Read This
Believe in Yourself, but Believe in Trends More

I hope these articles help with your next PR push!

For more on Treacle, visit her at

3 Comments on “PR for Lingerie Brands Part 3

  1. Erica Nicole says:

    Treacle, thanks for mentioning YFS Magazine! Lauren is one of our most young, fabulous and self-employed contributors!

  2. Lauren Rich says:

    Whoo I second that! <3 you ladies!

  3. Great list of articles and resources Treacle! 🙂


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