Presenting Fillandises: Maison de Féminité
“There is true power in femininity”…I thought while shaking hands with a charming woman wearing a classic polka dot dress. Her name is Martine Istanbullu – the founder of Fillandises – a lingerie brand dedicated to creating a delicate, tender feminine style that exudes innocence and exuberance. Fillandises presented its new collection at CurveNewYork in August.
The inspiration for Martine’s brand was her daughter, Alicia. Martine recognized how difficult it was to find the perfect lingerie for a teenager whose body is changing into a woman’s. Often lingerie didn’t fit, was shapeless or too provocative. Martine decided to create a brand of luxurious lingerie and home-wear celebrating femininity not only for Alicia but for all daughters and mothers.
“This is all about the Mother and the Daughter”- Martine said with a delightful French accent which immediately teleported me to Paris. It is there, away from the rest of the world, at 23 Rue Sainte-Apolline in 2nd arrondissement the Maison of Feminite opened on June 20th, 2017. The interior of the boutique with its pink and white walls and golden details create the perfect ambiance for special moments of closeness and joy.
To complete the idyllic picture of a Paris lingerie shop there is a pink bicycle parked right outside marking the spot for the Instagram savvy visitors.
“We believe that femininity should be passed down through generations with love, care, and compassion. Fillandises is bringing to life our dream of giving women and girls a feminine style after their own heart.” —Martine Istanbullu, Founder
In 2017 Martine and Alicia joined forces with Ilaria a lingerie designer, who was inspired by the mother-daughter affectionate relationship. She became a part of this venture to create the perfect assortment reflecting the Fillandises culture.
The collection offers every woman the lingerie she wants no matter her age. The women’s bras run through size 40D and come in a variety of styles and colors.
The same fabrics, embroideries, and laces are used for the girls’ styles in the Premiere Lingerie collection. They vary from a bandeau and triangle shape in AA and A cups to a slightly padded underwire demi-cup and are designed to fit the girl’s bodies perfectly.
All components of the beautiful bras and panties: fabrics, laces, embroideries, and elastics, are carefully selected in France, Italy and Spain trade-marking the quality and longevity of the products.
My favorite lingerie set is Violette classic underwire demi-cup bra and brief. Its precise architectural design, implemented in beautiful dainty embroidery, is an epitome of beauty, elegance, and comfort.
In 2018 Martine and Ilaria, in partnership with the textile expert Stanley/Stella, continued the Fillandises tradition into the Homewear Collection consisting of exquisite tees and sweatshirts in 100 percent organic, fair trade cotton.
To add to the already amazing selection Fillandises employed a professional illustrator, Faustine, whose sketches are full of charm and poetry. She helped to create an enchanting vignette for boutiques which feature her illustrations of women, bicycles, flowers and more in a form of silk-screens and digital prints. The artwork is applied on garments in Paris and highlights the theme consistent with the Fillandises character: girls and their mothers, sisters, and aunties enjoying their special moments together.
There are many reflections of femininity which emerge through tiny everyday moments. That is why Fillandises created their 100 percent feminine collection of precious diaries, make-up bags, totes, and cards. They are produced using recycled cotton and adorned with beautiful prints and messages, all of these little treasures turn life into an exciting journey.
Where to buy
You can find the collection at Galleries Lafayette (Paris), fillandises-paris.com, the-lingerie-place.com, and many other online boutiques.