Welcome to the Lingerie Journal!

image of Luis Paredes, Publisher of the Lingerie Journal with Courtney Prince of Journelle

Luis Paredes, publisher of the Lingerie Journal learning how to wrap up a bra at Journelle with Courtney Prince. Photo by Elizabeth Massa

“I work in the Intimate Apparel Industry!”

How good does that feel every time you say it?

It truly is a dream come true to work behind the counter at your own store, behind the code at your online portal or meet with customers as a Home Party Professional.

But sometimes it isn’t easy. And we know from speaking to hundreds of Retailers like you that the past few years have been rough.

“We need help!” you’ve said. And lower minimums haven’t been the solution.

Knowledge, guidance and access to experts in the field with a genuine desire to help are what’s really needed.

Enter the Lingerie Journal…

The Lingerie Journal brings you expert advice, features, access to new collections and videos all geared to help you at your business and increase profits at your store (online and off).

Need to know how to market to men or leverage social media to your advantage? Read those articles here!

Retailers in this Industry now have a resource, an advocate – this is your publication!

We promise to listen to every Retailer and bring you the kind of articles, features and news you need to help your business thrive! If you have a story idea, concern, need help or just want to talk, please contact us.

You have a direct line to me, Luis Paredes, at luis@thelingeriejournal.com.

I want to listen to what’s important in your world and help your Retail business succeed!


Luis Paredes, Publisher

I love my job! I have the honor and opportunity to work with a close knit family that we are all part of in this Industry. For this month’s publisher’s statement, I travelled to Journelle in NYC to see first-hand this wonderful store, witness what makes it tick and what makes it such a great destination for lingerie shoppers. I was impressed by the store’s beautiful set up and the exemplary staff. Courtney Prince and Mara Millich were on hand during the photoshoot to show me how they take the time, effort and care to wrap each customers garment by hand and add that extra Journelle touch. Thank you so much! See the rest of the pics here below. Photography by Elizabeth Massa.

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