Pure Chemistry SS19 Kismet Collection Launched
“The very definition of ‘Kismet’ is Destiny, or Fate, which was the inspiration behind this extravagant lingerie range.”
Following the success of their bright and beautiful lingerie and Asian bridal collections, Pure Chemistry have presented their SS19 collection, Kismet.
The very definition of ‘Kismet’ is Destiny, or Fate, which was the inspiration behind this extravagant lingerie range. ‘Rani Pink’ (or Hot Pink) is an alternative colour to red in Asian bridal wear and here it has been accented with opulent gold for a luxury touch. Britain prides itself on its diverse heritage and coming together of different cultures, also an ethos at the heart of Pure Chemistry. An exciting fusion of cultural influences are threaded through each piece, from Indian colour and design to the finest Italian tulle and gilded French leavers lace. Swarovski crystals adorn the lingerie while matching saris complement in sheer georgette.
Pure Chemistry were the first to launch a collection aimed specifically for the Asian bride, back in 2017. Kismet’s preceding collection, Pure Rani, in red and gold proved to be very popular with Asian brides, filling a gap in the market where reservations have long delayed a collection of this kind. The response from the Asian press and market has been overwhelming so CEO and designer, Dimple Rani decided to satisfy the demand by creating Kismet. Continuing to push boundaries, this season more playful styles have been added, with bralettes, blindfolds and minimal strapping for a fresh yet chic take on modern bridal lingerie. Not just for brides, these captivating collections have gained fans from all walks of life, for all occasions.
Learn more about the Pure Chemistry SS19 Kismet Collection
The collection launched to trade at Dessous London, July 2018 but Pure Chemistry continue to take trade orders on this range and will be showcasing the range at Bridelux Mayfair Hotel on the 6th & 7th October 2018. Email firstname.lastname@example.org for more info.