Q-T Intimates Updates Website
Above: a screen shot of Q-T Intimates’ relaunched website.
“We went for a fresh, modern aesthetic with clean lines and bright pops of vivid color, and we have definitely accomplished this with the re-design.” – Khaaliqa Squire, Q-T Intimates.
Q-T Intimates recently relaunched their website, www.qtbras.com, with a fresh new look, added functionalities, social media compatibility and a brand new logo for the nearly 70-year-old brand. We sit down with Q-T’s assistant designer, Khaaliqa Squire, to learn more about the changes to the brand’s website.
Q&A with Khaaliqa Squire
Above: Khaaliqa Squire at work at Q-T’s showroom in NYC.
Khaaliqa, Q-T Intimates’ website is getting a beautiful new look! Were hoping you could go over what’s in store for qtbras.com?
QTbras.com is getting a total makeover, and we couldn’t be more excited! We went for a fresh, modern aesthetic with clean lines and bright pops of vivid color, and we have definitely accomplished this with the re-design.
“We hope that our customers will be enamored by the inspiration that goes into each of our collections.”
What’s the most significant change to the upcoming site redesign?
The most significant change to the upcoming site re-design is the addition of several new interactive sections. These interactive sections include a new contact form where our consumers can reach us through email which will allow us to connect directly with our consumers. We pride ourselves on knowing our customer and what she expects from her lingerie, and this direct line of communication will only elevate our reach. Our newsletter is one of the most exciting additions to the new site because those who sign up will have VIP access to new designs, colors & styles before the general public. They will also be privy to behind the scenes insight as well as special coupon codes, promotions and contests. The new site will also be more e-commerce driven, with larger, clearer images along with a user-friendly, easy to navigate interface.
Q-T Intimates updated website is more e-commerce driven, with larger, clearer images along with a user-friendly, easy to navigate interface.
It’s great to see social media integrated to your site, it’s a great way to interact and do outreach for fans of the brand. Could you briefly go over some of Q-T Intimates? social media sites?
Q-T Intimates has a presence on all of the major social media sites, including Facebook, Instagram, Twitter, Tumblr, and Pinterest. Our Facebook page is where we get a chance to speak directly to our customers, share inspirational photos, design ideas & funny anecdotes related to Q-T Intimates & lingerie in general. Our Instagram, Tumblr & Pinterest sites speak to the visually inspired & are primarily about design inspiration. We hope that our customers will be enamored by the inspiration that goes into each of our collections. Q-T Intimates’ Twitter is our voice, and it’s also a great place to be in the know about promotions, contests & what Q-T is up to.
In our last visit, we had a chance to see that in addition to the site revamp, the Q-T logo is also getting an update. Can you tell us a little bit about this change? Who was involved?
The Q-T logo has been completely redesigned. We love the new logo, it conveys a fresh, new outlook for Q-T. The entire Q-T team was involved in the new logo update in one way or another. We were able to convey our likes and dislikes through in-office polls at each step of the design process.
Crème Bralée has its own stand-alone blog, can we expect to see the same thing for Q-T?
Yes, you can definitely expect a stand-alone blog in the future.
Q-T’s new site is up and running and visitors can explore the new changes at: qtbras.com.