Q-T Intimates Valentine’s Day Collection
Q-T styles in the “Don’t Make Me Blush Collection include Rose, Jessica, Kelly and Laura (pictured above).
“Valentine’s Day is what I call the ‘day of love’, and whatever kind of love it may be, with whomever, pink/blush has the ability to be versatile,” – Liz Marrell, Q-T Intimates.
by Michelle Broomes, Lingerie Journal Editor.
It’s only a few days into the New Year but the lingerie industry is already gearing up for the next significant consumer celebration – Valentine’s Day. For those of us who are sentimental about this pending event, there will be that certain exhilaration of seeing the shops awash with all things red but for others it can all get a bit kitsch even when it’s lingerie.
Styles in the “Don’t Make Me Blush” Collection come in sizes C-DDD/S-3X for Rose; Jessica C-G; Kelly C-DD/S-4X and Laura in C-G/S-3X/5-14.
“Red is a passionate and energizing color, which can be very intense, but not always for everyone,” says Liz Marrell, Design & Creative Director of trendsetting lingerie brand, Q-T Intimates. She suggests that more subtle hues on shapes that flatter the body’s silhouette can be as racy as wearing sexy red lingerie. To this end, Q-T Intimates is offering a toned-down collection of intimate apparel for Valentine’s Day consisting of pink/blush ombré and aptly entitled “Don’t Make Me Blush”.
Subtler tones at this time of year can act as a gentle comedown from the vibrant red notes of the Christmas holidays and a pick-me-up from the darker tenors associated with FW season. They are also a great way of heralding the coming spring fashion season with its traditional pastel proliferations. And, as with the case of this perfectly edited collection from Q-T Intimates, they can be a suitably attractive substitute to the barrage of red underwear that signals the month of love.
“All these pieces are made with soft materials and flat laces that won’t show through your clothes, so maybe pairing with a knitted dress or a fitted sweater is no problem and the perfect way to still look cute in the cold.”
“Valentine’s Day is what I call the ‘day of love’, and whatever kind of love it may be, with whomever, pink/blush has the ability to be versatile,” explains Liz regarding the alternative use of color in their Valentine’s Day collection, Don’t Make Me Blush.
Flaunting shades like Coral, Sand, and Pink Nude, the collection has been described as “romantic”.
“All the pieces are designed with floral lace, and flowers are the ultimate gift on Valentine’s Day!” says Liz about the endearing assortment which includes the beautiful Jessica bra ensemble with its charming antique pink rose lace effect.
Undoubtedly, pieces like these in the Don’t Make Me Blush collection must be merchandized all the more effectively at retail level to prevent them “drowning in the red sea” during Valentine’s season. Luckily Liz offers a savvy tip to shops for promoting the Don’t Make Me Blush collection, which is also handy for similar pieces.
“I always find it is helpful to merchandise the product within a similar color palette and to show examples of the mood, like displaying it with flowers or vintage postcards. That way there is a clear message of what the collection means,” she advises.
And although the treats in Don’t Make Me Blush are delightfully adorned with lace, bows and charms, they are perfectly capable of taking the wearer from day to night, from discretion to carefree.
“All these pieces are made with soft materials and flat laces that won’t show through your clothes, so maybe pairing with a knitted dress or a fitted sweater is no problem and the perfect way to still look cute in the cold,” assures Liz, which is ideal advice for wearing these pieces to work and other daytime undertakings.
“I always find it is helpful to merchandise the product within a similar color palette and to show examples of the mood”
But night time needs no toning down. It’s all about revelation. With luxury hosiery, heels, perhaps a string of vintage pearls and a dusting of rouge, Don’t Make Me Blush will make your other half blush instead on Valentine’s night. Adding a glamorous cover up like a robe, bed jacket or chemise can up the ante on these alternative Valentine’s Day pieces and enhance the big reveal in the boudoir.
And we don’t have to wait until February to get our hands on these precious pretty pieces from Don’t Make Me Blush as they are available now from www.qtbras.com. Bra sizes range from C to G with briefs from small up to 4X.