Q&A with Luz De La Riva
“Owned by women, run by women, Luz De La Riva focuses on crafting products that balance one’s sexuality and sensuality.”
With a potent mixture of passion, family and entrepreneurial drive, Luz De La Riva turned her vision into a successful couture intimate cosmetic and accessories brand sold at major departments stores like Nordstrom and online, with speciality retailers like Bella Bella Boutique. We wanted to share her inspiring story with our readers through this intimate Q&A with the brand’s founder and namesake, Luz De La Riva:
Luz, I’m hoping you could walk us through how you started your brand/company? What kind of help and partnerships did you form to launch?
Starting Luz de la Riva was a very organic process. I first started with a passion for fine intimate products. I had a hard time finding intimate cosmetics that were fun, sexy and accessible for everyday use as well as made from good ingredients.
So I started doing my research. From there I learned all things ingredients and became obsessed. I’ve always enjoyed good packaging and design as well. So I took my new obsession with studying ingredients and beautiful packaging and that’s how Luz de la Riva Intimate Cosmetics became to be.
Above: Luz de la Riva’s Olivia Arousing Nipple Cream and Lulu Edible Massage Oil.
“We always put the health of users first and foremost. That’s why we do not use toxic ingredients in our products and try to stay as natural and organic when we can.”
My background is in fashion and design, starting a playful accessory line of masks and cuffs came naturally. I love using fine silk materials and trims from around the world.
Many partnerships came into play. I started working with chemist to develop formulations. Designers to help create our vision of amazing packaging that would match the inside of our products. We are still growing with new products and little by little people are taking notice. This is a very exciting time to be a part of the sensual wellness community.
Above: Luz De La Riva Zoem, All Natural Sensual Body Lotion.
What would say were the biggest difficulties you faced at the start of Luz de la Riva? What qualities did you find best helped you overcome those initial obstacles?
Probably one of the biggest difficulties we still face are separating Luz de la Riva’s products from others, especially in terms of ingredients. There are many intimate moisturizers and lubricants that still use ingredients that are so harmful such as parabens and glycerin’s. Education is the only way we can overcome these obstacles. Parabens are found in cancerous cells and glycerin’s are one of the main ingredients that disrupt and healthy vaginal environment, often leading to various vaginal infections.
How did your friends and family help with the launch? How did that help evolve over the years? Could you tell us how your family is involved in the business now?
Above: Luz and Luna.
We would have never been able to launch if it wasn’t for friends and family offering their continual support. If it wasn’t for the help of everyone around me, Luz de la Riva Intimate Cosmetics and Accessories would have never been able to happen.
We are a small family run business. My daughter, Savannah Robertson, takes care of many aspects from Marketing, Sales, to Operation Management. My son, Ian will help out with shipping and logistics. And my daughter Luna has one of the best fashionable eyes for new designs in accessories and packaging.
Above: Savannah Robertson.
“We would have never been able to launch if it wasn’t for friends and family offering their continual support.”
You’ve mentioned that you want your brand to help and be an advocate for women. Could you tell us how you, your team and the brand goes about doing this?
We always put the health of users first and foremost. That’s why we do not use toxic ingredients in our products and try to stay as natural and organic when we can. Often times parabens will be used as preservatives because they are cheap and effective, but they’re also know to cause many types of cancer (such as breast cancer).
We also make our products in mind that women deserve to feel sexy everyday. That’s why we have adopted the slogan “Everyday Sexy”. We want women to know it’s not just fun, but indeed healthy to feel sexy in her very own skin. Luz de la Riva Intimate Cosmetics and Accessories are simply tools that can help.
Above: Luz De La Riva Sophia Massage Candle.
“I took my new obsession with studying ingredients and beautiful packaging and that’s how Luz de la Riva Intimate Cosmetics became to be.”
I’m sure there are other women reading this, at the start of their entrepreneurial path, that will find your story inspiring. What would be your biggest advice to these women starting their own business in the intimate apparel, accessories and cosmetic worlds?
I would say follow what’s in your heart, and go with it. If your dream is to make lingerie, do your research, see what the market is demanding, and follow your dream. If your dream is to make lubricants, study what kinds of ingredients you would like to use, and what packaging would reflect who you are.
But at the end of the day, make it yours and have fun with it! And if you have any questions along the way, my door is always open.
With Luz de la Riva, what are your goals for the rest of this year?
Our goals are to build our brand and learn about different levels of distribution. We have a bunch of new items cooking at what we like to call our “wonder factory”. So stay tuned, as we will be releasing a whole host of new products by the end of the year.
About Luz de la Riva
Owned by women, run by women, Luz De La Riva focuses on crafting products that balance one’s sexuality and sensuality. Inspired by natural aphrodisiacs and appealing scents, we set out to create products that are not only multifunctional, but that also flatter one’s erotic tendencies. Aroma, taste and touch are areas we are very passionate about. These qualities resonate greatly with every product we offer.
Luz de la Riva’s fragrances are chosen carefully, based upon the aphrodisiac properties of the aroma. All of the intimate cosmetics are safe for the skin, clinically tested and do not contain harsh chemicals, (parabens, phthalates, talc, or GMO’s, etc.) to enhance the overall experience.