Q&A With Kelly Isaac, Founder of The Lingerie Collective
After leaving her corporate job in New York City, Kelly Isaac returned to the UK only to jump head first into the intimate apparel industry. With an impressive resume of having launched her own brands, a lingerie manufacturing unit in the Midlands, lingerie trade shows in London, and The Lingerie Collective boutique and online store, Kelly now brings her passion of all things lacy back to the United States with the first New York City TLC trade show for the AW13 season.
Lingerie Collective NYC
The show will take place February 24th-26th at 320 Studios (320 West 37th St., 14th Floor, NY 10018).
The Show hours are:
Sunday 12pm – 6pm
Monday 9am – 6pm
Tuesday 9am – 6pm
Kelly, tell us a little bit about the Lingerie Collective and what buyers and press can expect from your first show here in New York City?
TLC is an event that we started in London in 2009 to present independent directional and luxury lingerie fashion brands. We started as a small show at London Fashion Week with only five brands and have since grown to become recognised as the ‘go to show’ in the UK for the luxury market. The brands we work with range from new brands who have been recognized by industry experts for their to luxury brands who are well established and stocked in some of the most prestigious boutiques and stores in the world. Our event in London now hosts more 40 brands a season. New York was a natural progression for us as a show. We have seen an increasing number of US visitors over the past few seasons visiting us on-route to Paris. The brands we work with have excellent relationships with US stores and I think the US buyers really appreciate the design qualities the brands we work with offer. Our debut NY show will be a boutique event with an excellent selection of British and US designer brands.
What does the Lingerie Collective offer visitors that they can’t get anywhere else?
At TLC buyers have the opportunity to focus on the directional, luxury products, meet the brands and designers and see the products in a setting that works, is relaxed and fun!
What’s the venue for the show going to be like?
Our debut show takes place at a fantastic white space, Studio 320 which is conveniently just a few blocks from Javits. We wanted to keep the format in line with how we present the event in London, which is an open plan showroom style rather than booth, which I’ve never been a personal fan of!
Your exhibitor’s offer an incredible spectrum of intimates that high-end to speciality boutiques will be especially interested in. Can you talk a bit about the brands involved in your NYC show and what they offer?
We are delighted this season to welcome the likes of Darkest Star, Lascivious and MC Lounge from the UK, as well FYI by Dani Read and Resultwear from the US. We will also be presenting the new Kallisti range by Marios Schwab – an amazing designer very well know on both sides of the pond, it will be wonderful to guage the reaction from buyers to this new collection.
Could you also tell our readers a little bit more about the Lingerie Collective’s history? How did the most recent London show turn out?
The AW13 London show was our 9th event, goodness knows where the seasons have gone! We were really delighted with the show and the amazing selection of product. We moved venue to a new location in London which was not without it’s challenges, the main one being that it coincided with a very cold weekend in London which meant it was unfortunately chilly! The brands were wonderful and the quality of the collections outstanding. With each season we see increased interest from press as well as buyers and really wonderful to know that we are recognised as the show not to miss!
For the Lingerie Collective’s NY show, how can buyers and/or press start making appointments with the brands involved?
As with London the event is invitation only, buyers and press can register online at our website or can contact our event manager to confirm an appointment, or with the brands direct.
For more information about TLC please visit www.lingeriecollectiveshowroom.com.