The Réard Relaunch kicks off with an updated, limited edition “newspaper print” bikini online and in stores during the cruise collection for Fall 2016.
“Performance, innovation, French heritage and savoir-faire are the basis of the new Réard.”
Réard, known as the inventor of the first bikini in history, announced the relaunch of the brand. The brand kicks off with an updated, limited edition “newspaper print” bikini online and in stores during the cruise collection for Fall 2016.
In 1946, Louis Réard, a French engineer and visionary, launched a revolutionary invention that would change the way women portrayed themselves to the world. He named the two-piece bathing attire “BIKINI” after a South Pacific atoll, which had been a test site for the atomic bomb. Mr Réard wanted the women who wore his minuscule design to cause a similar reaction on beaches around the world.
On July 5th 1946, Mr Réard presented the very first bikinis at the Piscine Molitor in Paris during a swimwear défilé.
Mr. Louis Réard and two models in his studio. 1957.
“In 1946, Louis Réard, a French engineer and visionary, launched a revolutionary invention that would change the way women portrayed themselves to the world.”
Réard’s bikini’ success was immediate. Women wanted freedom and equality and the bikini became a symbol of this new woman: strong, liberated and independent. The designs of the bikini were fun but never aggressive. They were a symbol of elegance, and the Réard woman had that quintessentially French quality: she was CHIC.
After a great success in the 50s and in the 60s, Réard disappeared in the 70th due to the absence of an heir. In 2016, Réard will see a rebirth.
Today, thanks to the competences of the creative direction’s team, Réard has added legitimacy to swimwear, designing the “BEST FIT FOREVER” to each woman’s morphology and merging chic shapes and modern materials to ensure elegance and comfort in every suit. Once you find your best-Réard-fit, you will be faithful to it, season after season.
Learn more about the Réard Relaunch