Red Box Lingerie Campaigns to Get Made in Britain Trending
“We have some of the most creative and talented people working with British manufacturers, possessing exceptional style and attention to detail…” – Sue Parker, Red Box Lingerie.
Growing UK Independent Retailer of luxury lingerie, Red Box Lingerie, takes a step further to work with British designers and manufacturers of fashion. Red Box Lingerie are joining forces with some of the UK’s finest British made fashion independents showcasing the very best collections in a campaign to get #MadeinBritain Trending on Twitter this season.
“It can be difficult to persuade some customers to buy British when the price tag is sometimes higher”, as Denise of Deni Deni commented, “You cannot see the quality in a picture on a website, our handbags are equally as good as a Mulberry”. Which means e-tailers must work twice as hard to persuade customers of the benefits.
Above: Tatu Couture’s SS14 Veronika body suit. Tatu Couture is one of the many UK brands Red Box Lingerie is supporting during the campaign.
The retailer is dedicated to promoting British labels and RBL’s founder has been visiting workshops and manufacturers interviewing the people behind the best Made in Britain labels. In order to promote the campaign RBL will publish these exclusive interviews starting on November 22, 2013. “We have some of the most creative and talented people working with British manufacturers, possessing exceptional style and attention to detail, these are some of the highest quality collections in the world”, said Sue Parker, Founder of Red Box Lingerie. Sue added, “With British garments you get something unique and of quality”.
“This is a really exciting time for manufacturing in the UK. The Government’s Manufacturing Advisory Service (MAS) is also launching it’s campaign to raise the profile of SMEs in British manufacturing, highlighting innovation and skills in the industry.” (Sue Parker, 2013) Images of the collections and the interviews will be published on Red Box Lingerie’s blog, starting Friday, November 22, 2013.
Above: Nichole de Carle Catwalk Soft Bra and Catwalk Suspender Belt.