René Rofé Crotchless Panty Collection
Above: René Rofé Lacy black crotchless panty (style #1067) features pearl-adorned bow in the front, and two long strands of pearls connected over the keyhole in the back.
“Many of our crotchless panties are beautiful undergarments with a seductive surprise.” – Wilson Kello, René Rofé.
Fifty Shades of Grey the Movie is coming and with it, a potential retail bump for all things sexy, lacey and erotic. Retailers are poised to take advantage a renewed interest in 50 Shades and customers’ desires to revamp their lingerie wardrobes.
In the next few months, we’ll be covering more risqué offerings to help retailers make the best decisions of brands and products to bring into their store to help their customers get their Grey on.
Above: René Rofé crotchless lace boyleg (style #1030) features removable garters for pairing with your favorite thigh-highs. Contrast pink garter covers and front bow. Contrast pink lace-up back.
This week, we start with René Rofé’s Crotchless Panty Collection. The brand offers 50+ styles ranging from elegant, classic styles with lace, cross dyed lace and animal prints to provocative cage backs, mesh cutouts and event strings of pearl.
Above and from left: René Rofé Hot Dots Crotchless Boyshort (style #1096) and style #1037.
Wilson Kello, Creative Director at International Intimates, says, “What’s exciting in the crotchless category is that it is starting to enter the mainstream. The steady rise in popularity of naughty lingerie — possibly due in part to America’s ’50 Shades’ inspired erotic awakening — has really influenced the market. And it’s not just adult stores— we’re seeing mainstream retailers take notice.”
Above and from left: René Rofé’s Black Magic Crotchless Open Back Panty (style #1100) and cage back boy short (style #1048).
Wilson notes that within the collection, back treatments are extremely popular. Some of the more popular styles include, provocative cage backs (1048-BLK), fully open backs (1100-BLK), mesh cutouts (1096-BLK), spider backs with lace skirting (1079-RED), and styles with strings of pearls (1067-BLK) as embellishments.
Above: René Rofé Open Leopard Lace Panty (style #1104).
“A chic lace panty or thong with the crotchless feature is just the right amount of sassy & sophisticated.” – Kim Caldwell, HurrayKimmay.com.
“Many of our crotchless panties are beautiful undergarments with a seductive surprise. We have elegant, classic styles with lace (1119-BLK), cross dyed lace (1037-BLK, 1037-PUR), and micro with animal prints (1104-BLK),” adds Wilson. “No crotchless collection is complete without garters. Lace boy legs are popular (1030-BLK,) as are rhumba-style layered frills (1034-FPUR), and looks that combine the back treatments with garters (1113-BLK). Note all the garters are removable.”
Above: René Rofé crotchless rumba ruffle boyshort in timeless hot pink. Features removable garters for pairing with your favorite thigh-highs. Black satin center bow.
Kim Caldwell of HurrayKimmay.com says of the collection “…the basic lace options are ideal for those retailers looking to branch out into this playful part of the industry without overhauling their entire brand identity. A chic lace panty or thong with the crotchless feature is just the right amount of sassy and sophisticated. And for those brands who already have a healthy dose of naughty in their store, the vibrant and intricate features on the more detailed styles are a no brainer – they’re stylish and seductive. In the end, listening to what your customer wants is imperative . . . and you can always educate them on how to branch out, let loose and get playful by adding a sexy crotchless panty to their wardrobe!”