Retail Display Tips from Fantasy Lingerie
Creating dynamic in-store displays takes time and effort, and Fantasy Lingerie wants to make that job a little bit easier for its retail partners. We asked Leilani Whitney, president of Fantasy Lingerie, to share some of her best advice on how to merchandise their products. Read on for her top tips, and to learn more about how Fantasy Lingerie works with retailers to create a successful merchandising plan.
Fantasy Lingerie Collateral
Retail posters, signs and vivid hang tags are just a few of the tangible items that Fantasy Lingerie provides to its retail partners to better help sell product. Retailers can also depend on close, one-on-one contact with their reps for support, too. “First and foremost we offer product training when possible to help the team on the front line know and understand our product, fit and philosophy,” says Leilani. “We have planograms based on each season per collection, a body form program, signage, hangtags and branded packaging.”
Retailers can purchase a planogram, which is based on budget, best sellers and seasonal styles. “Our team curates a wall program to feature our packaged designs depending on the buyers preference,” says Leilani. “We also include the body form free of charge when a planogram is purchased.”
Depending on a retailer’s preference, Fantasy Lingerie’s designs are available for hanging or in packages, which makes merchandising a breeze.
Upon request, Fantasy will also provide retailers with posters and custom artwork featuring the latest styles they can showcase in their stores.
Mannequins and body forms are the best way to display Fantasy styles because they allow the end consumer to feel and see the quality of the garments. Fantasy has a body form program for retailers to display key items while creating an overall cohesive look. “With our philosophy and the trademarked tagline ‘Sexy is For Every Body’, we wanted to be able to offer a curvier mannequin form to our customers,” adds Leilani. “Because our lingerie is geared to all shapes and sizes we want to make that relatable in our merchandise displays.”
The forms are available in both black and white. Retailers receive a body form free when they spend $750 (wholesale value) or more. Lingerie Journal readers can mention this article and receive a body form for any $500 purchase.
Body forms are also sold separately for $24.99.
To make Fantasy displays even more eye-catching, frame the background with a large, colorful poster featuring a similar style. Bringing in art that features the lingerie on a model will not only grab a customer’s attention, it will also allow them to visualize the product on themselves.
Leilani also recommends merchandising Fantasy products together by collection to help make displays look more seamless and curated. “Styles are created to complement one another and designed for each season to keep the selling floor up to date on trends,” she says.
Photo hangtag and the artwork on each the company’s packaging is tasteful and on trend so be sure to show that off, as well!
Don’t forget about the little extras that can make a big impact on your displays. Props can be found just about everywhere you look. Perhaps some of the best display props are the ones that can be sold right off the mannequin.
Reach for accessories like shoes, jewelry and masks to add to your Fantasy-clad body forms. “It can create an opportunity for your customer to walk out with a whole ensemble rather than just a piece,” says Leilani.
Fantasy’s collection includes robes and stocking that can help dress up a mannequin and show off a completely new and exciting look!
New Customer Loyalty Program
The brand is also testing out a newly implemented customer rewards program. Leilani says the card and stamp program will help track brand loyalty and reward the end customer for buying Fantasy Lingerie.
“We have been told that one of the things that sets us apart within this industry is our customer service,” says Leilani. “Not only do we listen and ensure their orders are being processed beyond expectations, we want to be a part of their business to help increase sales. The loyalty card program allows us to build a relationship with our customer and the end consumer.”
Customers interested in the rewards programs can reach out to their sales rep or contact the company at firstname.lastname@example.org.