Retail Spotlight: Contours Lingerie
Above: Contours Lingerie founder, Tia Lyn poses with her great grandfather’s National cash register.
“Tia Lyn’s true passion is for life on the shop floor at her boutique.”
by Michelle Broomes
Award-winning designer and entrepreneur, Tia Lyn, is set to create even more excitement in the industry this year with her lush boutique-style lingerie shop, Contours Lingerie, located in Madison, Wisconsin.
Lyn, two time winner of the international CILA awards for Best Plus Size Collection, has already revolutionized the market by creating vintage-inspired pieces with an everyday feel for the modern woman.
Above: Tia fitting Lily Johnson-Tolene at Contours Lingerie.
“Lyn’s pride and joy are her playful yet sophisticated collections, but the spring in her step comes from seeing women of every shape and size become a lingerie goddess.”
Despite her love of fusing inspirational design elements and creating must-have lingerie and boudoir pieces, Lyn’s true passion is for life on the shop floor at her boutique. She truly enjoys meeting and greeting her customers and getting to know both their individual and collective needs. This knowledge broadens her ideas about her customers’ requirements and how to adapt her designs accordingly.
Above and from left: the Contours Lingerie team, Lily Johnson-Tolene, Sarah Grochowski, Tia Lyn and Alyssa Guthery.
Lyn’s pride and joy are her playful yet sophisticated collections, but the spring in her step comes from seeing women of every shape and size become a lingerie goddess. Her philosophy is that the secret layers of a woman should be just as lovely as what she wears on top. And, frankly, why would anyone have it any other way?
“The boutique, itself, has a welcoming feel on approach and is tastefully laid out, with a glamorous feel to the interior.”
Contours Lingerie is one of the few underwear boutiques in Wisconsin that offers professional bra fittings and with a wide range of sizes. Lyn prides herself on being able to cater to the standard and fuller-busted lady, whilst providing exceptional service to each customer. Lyn and her staff can organize a personalized bra consultation in the privacy of the fitting rooms to ensure that each lady has the perfect fit to enhance her figure. And, if it’s Saturday, she will even top it off with a glass of refreshing drink made from a traditional family recipe.
The boutique, itself, has a welcoming feel on approach and is tastefully laid out, with a glamorous feel to the interior. Enticingly merchandized on the shop floor, each section is a feast for the eye. And if you don’t find what you need front of house, Lyn and her staff will have a look for you in the ample stock room, with its wall-to-wall products.
Tia Lyn’s Lingerie Collections
Above: Tia Lyn Lingerie Core Collection.
Her relationship with her customers has given Tia Lyn her great insight into what they truly desire from their lingerie, allowing her to create her signature Core and Essentials Collections. The average woman needs her underwear to be versatile, figure enhancing and easily cared for. Lyn has worked hard to put these elements into her pieces, creating lingerie with beautiful lycra-enhanced materials that can simply be popped into the wash.
The Core Collection by Tia Lyn Lingerie was designed to accommodate women from the standard D cup to the fuller busted, mainly around H cup. This collection, a luxurious assortment of shapewear, is made of stretch lace and stretch satin intended to adapt to the fuller bust and figure. It’s sexy, sassy and meant to be seen!
Above: Tia Lyn Lingerie’s Essential Chemise.
With its attractive cross-dyed shimmering lace finish and multi-way design, the Essential Collection is a handful of stunning slips that Lyn created to seduce the modern woman into making them part of her personal everyday style. Like the Core Collection, Lyn has designed the Essentials to be shown off on the right occasion.
Lyn’s collections have been tried and tested not only on professional models but on her customers as well and she has reaped the rewards. Her expertise and knowledge have been refined and she has had the pleasure of seeing how simply wearing a sexy piece of lingerie under a cardigan can make a woman feel beautiful.
For a closer look at Tia Lyn’s stunning collections, you can visit Curve New York and Las Vegas shows but please view our gallery to have a preview of Lyn’s luxurious boutique and lovely designs.
Learn more about Contours Lingerie boutique
Meet Tia Lyn
See Tia Lyn Lingerie at CurveNY & Curve Las Vegas
When: Feb 23rd – 25th 2014 (NY, Jacob Javits Center)
Feb 17th & 18th 2014 (Las Vegas, Venetian Hotel)
Make an Appointment
Contact Kayla at firstname.lastname@example.org