Retailer Spotlight for November 2011 – Puritan of Australia
Welcome to the first edition of TLJ’s Retailer Spotlight! The Spotlight is an ongoing and evolving project that we want to develop and grow as a way to recognize and celebrate lingerie retailers around the world. I want to say thank you to all the retailers that have submitted and are submitting their Boutiques and eBoutiques. We’ve had an enormous response and it’s so good to see store owners we’ve met and new ones participating.
Each month, we’ll be showcasing a new retailer with insights into the store and why we feel they deserve the Spotlight.
So, let’s unveil November’s Retailer – Jennifer Hall of Puritan!
Since October, we’ve been visiting Puritan’s website and watching their social media sites and have been consistently impressed with how true they stay with store’s mission statement: to bring to their customers the best Australian and International lingerie and underwear labels for women and men.
With a mix of events, specials and updates Puritan does an excellent job of providing the best in intimates and customer service. On the social media side, we feel that Jennifer achieves the right mix of relevant store updates and interesting posts to engage and educate her customers. We also like the nice mix of Women’s and Men’s intimates Puritan carries and showcases. There’s a bit of everything for customers looking for basics or something more daring.
Next month, we’ll showcase a new retailer. If you’d like to submit your boutique and/or eBoutique for consideration, please click HERE.
A Look at Puritan
Owner: Jennifer Hall
Puritan’s Philosophy / Mission
Since its launch in 2006, Puritan has brought the best Australian and International lingerie and underwear labels for women and men into our boutique in the heart of James Street in Brisbane’s Fortitude Valley.
Puritan’s Customer Service Philosophy
Puritan’s customer service philosophy is to enhance the customer experience with excellent service, knowledge and understanding. Our clients repay our efforts with loyalty, as some of our clients have been with us since Puritan first opened.
Puritan’s Social Media Approach
Puritan aims to build more than a customer base to target with regular updates on new arrivals in-store and special offers. Since its inception we have set out to build a social media family by posting news, information and video that we know will inform and entertain. Postings aren’t just confined to products we sell, they include updates on performers who buy from our shop, designers we love, movies and theatre that we know will appeal to our readers.
List of Brands at Puritan
FOR WOMEN – Marlies Dekkers, Bordelle, VFox, Lascivious, Nichole de Carle, Damaris, The Modern Courtesan, Chantal Thomass, Nichole de Carle, Willow, Lula Starr, Lace Embrace Atelier, Eternal Spirits, La Perla, Millesia, What Katie Did, Mimi Holliday, Notforcooking & Wolford.
FOR MEN – aussieBum, ES Collection, Clever, Timoteo, Andrew Christian, Piss & Vinegar, Bon Bon Bodywear, Ginch Gonch, Obviously, Ink’d, Rufskin, 2eros, Millesia, Cocksox & Viva Maria.