Retailer Spotlight on Bella Bella Boutique
Welcome to January’s edition of TLJ’s Retailer Spotlight! It’s a new year and we wanted to start this round of spotlights with a feature on the online boutique BellaBellaBoutique.com.
Bella Bella Boutique’s founder, Aline Machado has created an impressive online boutique that offers customers a wonderful collection of lingerie, gifts and high-end boudoir accessories. And more to the point, Aline has created an online shopping experience – not just an eboutique with a shopping cart.
Bella Bella Boutique creates this experience by appealing to her customers’ senses offering rich visuals, excellent product descriptions, access to videos, social media interactions and even an itunes playlist of sensual songs to listen to while you shop.
We feel that her boutique has grown in popularity over the years because of the time, resources and effort Aline has poured into her site’s aesthetics, functionality, inventory and customer service. Bella Bella Boutique is a treat to look at and easy to shop on. With each visit, customers can tell that Aline is working hard at finding and bringing her customers the best the lingerie world has to offer.
On the Social Media side of the business, we see Aline posting and interacting with her friends, fans and customers everyday. And Bella Bella Boutique’s blog (http://www.bellabellaboutique.blogspot.com/) is also a great read and helps her customers learn more about the designers and products she carries.
Well, we hope you’ve enjoyed this edition of TLJ’s Retailer Spotlight. Next month, we’ll showcase a new retailer. If you’d like to submit your boutique and/or eBoutique for consideration, please click HERE.
A Look at BellaBellaBoutique.com
Bella Bella Boutique’s Philosophy / Mission
Bella Bella Boutique caters to the five senses by offering not only lingerie, but other elements that embraces sensual pleasures, escapism, and new discoveries. With focus on offering ultra-chic lingerie collections and glamorous boudoir accessories that are dedicated to the active modern woman, for whom comfort, sensuality & elegance are part of her everyday life. Our mission is to offer amazing lingerie collections that empowers and makes you feel beautiful.
Bella Bella Boutique’s Customer Service Philosophy
We have been known to have impeccable customer service by answering questions and concerns fast, by being flexible and caring, and by going the extra mile by assisting the customer with custom measurements via phone or e-mail to assure she gets the perfect size. It’s a must that the customer has an outstanding experience while shopping with us.
Bella Bella Boutique’s Social Media Approach
We use Facebook mostly to showcase photo galleries of our collections, what’s hot and new, any specials/codes going on, and to share interesting posts/articles links. Twitter is used for conversations, link share, and photos as well. We send e-blasts twice a month via Constant Contact.
Most of our customers and readers still prefer privacy when communicating with us, so they still use e-mail for that.
List of Brands at Bella Bella Boutique
Lingerie & Loungewear: Ritratti, Zinke, Beautiful Bottoms, Dirty Pretty Things, Burdel, Bordelle, Nichole de Carle, EA Lingerie, Fair Verona, Oh La La Cheri Paris, Sonata, Fred and Ginger, La Lilouche, Nicole Gill, Good Night Gilda, Harlette, MC Lounge, Liliana Casanova Paris, Lola Luna, Bracli, Marika Vera, Plum Pretty Sugar, Toad Lillie, Between The Sheets, Seven Til’ Midnight, Fantasy.
Shapewear: Lytess, Vedette, Annete, Squeem.
Accessories: Bijoux Indiscrets, Brazelle, LELO, Booty Parlor, Gilsa Paris, Fashion Forms, Bring It Up, Bristols6, Fräulein Kink, The Laundress, The Brag Company.
Corsetry: Pati.Olie for Bella Bella Boutique, Nicole Gill, Maya Hansen, Velda Lauder, Madame Sher.