Rigby & Peller US Expansion
“Rigby & Peller brings ‘Lingerie Styling’ to US Customers.”
Rigby & Peller Lingerie Stylists London expanded to America with 13 locations including their flagship location at 104 Fifth Avenue, New York City. All of the stores in the US will commenced their US launch this month with the Flagship location opening Friday, September 18, 2015.
It’s timing reflects the celebration of Queen Elizabeth II, the longest running UK monarch as the creator of the brand as it is known today, June Kenton, holds a Royal Warrant for Rigby & Peller in London, an honor that serves as a recognition of those who have supplied goods or services to the Households of H.M. The Queen.
Rigby & Peller stores will introduce their distinctive and rich heritage of more than 75 years in the premium lingerie business along with the luxury service pioneered by the company called “Lingerie Styling.” This personal shopping and fitting experience is a feature that provides a selected bra wardrobe that goes beyond focusing on one typical bra (for all your garments) but encompasses discovering styles that keep up with seasonal trends and fashionable colors that can respectively be worn with new and additional outfits (verses using one basic bra all of the time).
“All women deserve to feel comfortable, confident and look beautiful,” says Holly Bocock, Head of Marketing at Rigby & Peller London. “Imagine if every woman had a bra for every pair of shoes she owns – Lingerie Styling brings this idea to life. By introducing this concept to American women who live busy lives, we want to be their one-stop shop for lingerie, swimwear and nightwear.”
The Rigby & Peller in-store experience will provide an upscale styling service with an array of closely curated collections from premium brands like Marie Jo, PrimaDonna, Aubade, Empreinte, Simone Pérèle and many more. Exclusive to Rigby & Peller’s American locations will be brands like Le Chat, Barbara, On Gossamer, Hanky Panky, Jonquil and In Bloom. With more than 90 sizes ranging from A to K cup, every woman will be able to find lingerie that fits her body and her lifestyle perfectly at every Rigby & Peller U.S. store.
“Van de Velde is committed to bringing the Rigby & Peller brand to the American woman,” says Dirk De Vos, Director of Retail at Van de Velde, Rigby & Peller’s parent company. “We will bring a high level of service paired with premium product offerings to the American consumer under a brand that brings years of experience in Lingerie Styling and which also holds the Royal Warrant of H.M. Queen Elizabeth II.”
In addition to Rigby & Peller’s new U.S. stores, the brand also has locations in the United Kingdom, Germany, Denmark, Hong Kong and China. To learn more about Rigby & Peller or to make an appointment to receive a personalized Lingerie Styling session, please visit rigbyandpeller.com.
About Rigby & Peller US:
Rigby & Peller is the original pioneer in expert Lingerie Styling, the service of helping women find the perfect lingerie, nightwear and swimwear to match their shape, style and shade. The company was founded in the United Kingdom in 1939 by two female corsetières Gita Peller and Bertha Rigby. With lingerie maverick, June Kenton, at the helm, Rigby & Peller evolved into one of the most talked about brands in London and has dressed some of the world’s most iconic women, from rock royalty to crowned heads. Rigby & Peller is renowned for its pioneering Lingerie Styling service and truly curated collections. With now more than 40 stores worldwide, Rigby & Peller stylists help every woman feel more confident and beautiful in perfectly fitted lingerie. All Rigby & Peller stores carry more than 90 sizes, which range from A to K cup and come in various luxury brands.